Marketing Strategy

Konsolidator sees the break-through of its digital marketing strategy – Yahoo Finance

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<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Company announcement no 5-2020” data-reactid=”12″>Company announcement no 5-2020

Annual report for the period January 1 to December 31, 2019 as approved by the Board of Directors.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Highlights” data-reactid=”14″>Highlights

Roll out of Konsolidator’s platform and software:

  • The effects of the digital marketing strategy are beginning to materialize regarding increased traffic on the Konsolidator website and an increase in inbound sales meetings*
  • With the digital marketing strategy, it is possible to reach new markets more efficiently. Sales meetings can now be held online as well as the onboarding can be performed online
  • Konsolidator signed the first German customer in Q4 where the sales meeting was online. The customer onboarding process will also be online
  • Konsolidator is active with customers in five countries. Konsolidator’s geographical expansion runs faster than earlier expected

Economic growth:

  • Annual Recurring Revenue (ARR**) amounts to DKK 4.6m as per December 31, 2019 (2018:2.7m) which is an increase in the last twelve months by 71 %. In the fourth quarter alone, the increase was DKK 0.9m. The guidance was 5-6m at the end of 2019. ARR of 5m was reached during February 2020.
  • Revenue for the full year amounted to DKK 4.7m compared to DKK 3.5m in 2018 corresponding to an increase of 34 %.
  • EBITDA before IPO costs amounted to DKK -7.2m compared to 2018 of DKK 0.5m. The expectation for 2019 were DKK -6.4m.

Organizational growth:

      ·During the year Konsolidator hired 15 new employees and has 20 employees as per December 31, 2019

Outlook:

  • The digital sales and marketing strategy are accelerated which helps mitigate potential adverse effect of the COVID-19 virus and subsequent otherwise unforeseen challenges
  • The current market situation linked to the spreading of the COVID-19 virus and the resulting impact on the speed with which new customers decide to onboard the Konsolidator product suite make forward looking statements uncertain. Consequently, previously announced forward looking statements are suspended and Konsolidator does not expect to provide guidance to the market other than growth in annual recurring revenue (ARR) until further notice.
  • Exponential yearly growth is expected to materialize in 2020 on a quarter-on-quarter basis.

* Inbound sales meetings are meetings where the customer books the sales meeting

** ARR (Annual Recurring Revenue) is based on Konsolidator’s expectations to revenue from subscriptions for the following twelve months from existing customers

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="About Konsolidator” data-reactid=”35″>About Konsolidator

Konsolidator is a cloud-based and standardized SaaS consolidation and reporting tool that automates consolidation and monthly reporting and delivers accurate and timely management information based on corporate key ratios. Konsolidator wants to make financial consolidation and reporting easier for small- and medium-sized groups. The time the groups save, and the quality data obtained when using Konsolidator’s cloud-based tool means that the groups can make better decisions and thus deliver higher strategic value.

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="For further information: CEO Claus Finderup Grove, mobile. +45 2095 2988, e-mail: cfg@konsolidator.com” data-reactid=”37″>For further information: CEO Claus Finderup Grove, mobile. +45 2095 2988, e-mail: cfg@konsolidator.com

Søborg, March 24, 2020

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Konsolidator A/S
Tobaksvejen 2 A
2860 Søborg
www.konsolidator.com” data-reactid=”39″>Konsolidator A/S
Tobaksvejen 2 A
2860 Søborg
www.konsolidator.com

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Certified Adviser
Ernst &amp; Young P/S
Osvald Helmuths Vej 4
2000 Frederiksberg
www.ey.com” data-reactid=”40″>Certified Adviser
Ernst & Young P/S
Osvald Helmuths Vej 4
2000 Frederiksberg
www.ey.com

 

 

 

 

<p class="canvas-atom canvas-text Mb(1.0em) Mb(0)–sm Mt(0.8em)–sm" type="text" content="Attachments” data-reactid=”45″>Attachments

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padding-left: 15.0px; td.gnw_label_dline_i20 font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; padding-left: 20.0px; td.gnw_label_dline_i25 font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; padding-left: 25.0px; td.gnw_label_dline_i30 font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; padding-left: 30.0px; td.gnw_label_ulinetop font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-top: solid black 1.0pt; td.gnw_label_dline font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; td.gnw_label_i10 font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 10.0px; td.gnw_label_i15 font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 15.0px; td.gnw_label_i20 font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 20.0px; td.gnw_label_i25 font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 25.0px; td.gnw_label_i30 font: 12px Arial; vertical-align: bottom !important; text-align: left !important; padding-left: 30.0px; td.gnw_num font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important; td.gnw_num_uline font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important; border-bottom: solid black 1.0pt; td.gnw_num_ulinetop font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important; border-top: solid black 1.0pt; td.gnw_num_dline font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important; border-bottom: double black 2.5pt; td.gnw_num_dlinetop font: 12px Arial; vertical-align: bottom !important; text-align: right !important; white-space: nowrap !important; border-top: double black 2.5pt; td.gnw_data font: 12px Arial; vertical-align: bottom !important; text-align: left !important; white-space: nowrap !important; td.gnw_data_uline font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: solid black 1.0pt; td.gnw_data_dline font: 12px Arial; vertical-align: bottom !important; text-align: left !important; border-bottom: double black 2.5pt; td.gnw_media_caption font-size: 8pt !important; font-family: Verdana, Arial, Helvetica, Geneva, Swiss, SunSans-Regular !important; td.gnw_videotitle font: bold 12px Arial !important; color: #1d5296 !important; ;}

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