Online Marketing

NutraCast Podcast: Digital marketing with Kent Lewis – NutraIngredients-usa.com

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As companies search for digital marketing tools that best suit their market audience, it is important to know what is available and how it will effectively engage consumers.

To help us better understand digital marketing opportunities and strategies, we spoke with Kent Lewis, President of Anvil Media. 

“It’s not a question of if you sell on Amazon, it’s when and how,”​ said Lewis, adding that product bundling on Amazon is one way he advises brands to be competitive. 

Another way to be competitive, Lewis said, is by being relevant. “Staying relevant is about reading and listening. The saying is, you have two ears and one mouth. So you should be listening 70% of the time and talking 30% of the time. So I think the more you listen on social [media], the harder it is to be irrelevant.” 

For brands trying to reach the modern consumer interested in supplements, campaigns that embrace social media, online influencers and technology are key. 

To hear more about what it takes to run a successful digital campaign, check out the podcast. 

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