No marketing strategy can be complete if you don’t add a social media plan to it. We could even claim that social networks have become the most influential marketing mechanism of the 21st century thanks to their potential to raise awareness and drive user engagement.
According to Statista, the likes of Facebook and Instagram attract more than two billion users every day. It’s a stunning figure that clearly proves the necessity to invest in social media marketing. Modern organizations know this very well, which is why over 50 million small businesses are active on Facebook alone.
The only question is how to make the most of social networks and use it for brand promotion. Our job is to help you with that, so keep reading to see the seven fundamental social media marketing tips.
1, Make a Plan
You shouldn’t start any project without a plan, particularly in the business realm. This is why you need to make a social media strategy and determine the basic goals of your activities. There are so many options to consider here:
- Raising brand awareness
- Encouraging user engagement
- Strengthening customer loyalty
- Generating fresh leads
- Driving conversions
For example, content creation agencies such as the assignment service or essay writing service UK use social platforms to get potential clients acquainted with their offers. You should do the same thing – find an approach that makes sense for your business and prepare the corresponding activities.
2. Focus on Your Audience
Too many marketers make an amateur mistake of focusing on their brands instead of the target audiences. You should be more careful and concentrate on your typical customer right from the beginning.
How can you do it? The idea is simple – think about the average follower and what he/she would like to see from you. Try to learn as much about the typical fan as possible, including the following features:
- Age, gender, location
- Marital or relationship status
- Personal interests, hobbies, and habits
- Education and income levels
With all these details at your disposal, it should be easy to come up with high-quality content for your audience.
3. Mix the Content
Speaking of high-quality content, you should know that modern social media users strongly appreciate diversity. It means you should try to mix the content and use various formats in order to keep followers engaged in the long run.
Don’t be boring and monotonous. Instead, you should try to create different types of posts and let the audience recognize your brand as interesting and versatile. If you are not sure how to do it, here is the list of popular social media formats:
- Images and behind the scene photos
- Video and live streams
- GIFs and animations
- Memes and infographics
- Audio records and podcasts
- Charts and graphics
4. Don’t Forget to Use Keywords
Although there is no direct proof that social media marketing impacts search engine ranking, you can still expect it to increase website traffic in case fans find your content interesting. For this reason, it is important to use the best keywords and augment the SEO strategy.
It may seem irrelevant, but even the smallest details in keyword selection can make or break your ranking hopes. For instance, search phrases such as essay reviewer and top paper writing services review sound very similar, but each option can make a completely different SEO impact depending on the connotation of the content.
Keep that in mind and make sure to identify the most relevant keywords for every social media and website post.
5. Don’t Hesitate to Advertise
Social media advertising is very popular because it’s relatively cheap and highly targeted. If you are preparing an extremely important piece of content and want lots of users to see it, then you should definitely invest some money in advertising.
Let’s say you are focusing on Facebook users. In this case, you can target people in three different ways:
- Core audiences
- Custom audiences
- Lookalike audiences
Each solution has its pros, so it’s only up to you to find the most appropriate approach that can maximize the visibility of a given post.
6. Encourage Communication
Another thing you should keep in mind is that social networks are primarily designed as channels of communication. In other words, use them to encourage engagement and establish stronger relationships with the audience.
First of all, you can post questions to inspire fans to make comments. Besides that, your job is to answer their inquiries and initiate longer conversations and debates among users.
The second option is to organize contests for your fans because people love competing and winning free stuff. You don’t even need a big budget to run a contest – all it takes is to give winners small giveaways, free trials, or something similar to make them interested and engaged.
7. Use Tools to Create Batter Content
The last tip on our list is to use popular tools to support your social media marketing strategy. There are so many options to consider here, but we will point out the usual suspects:
You can hardly find a single marketing channel as powerful and influential as social networks. Facebook and other platforms attract billions of users and give businesses the opportunity to reach out to almost half of the global population daily.
In such circumstances, the question is not whether to use social networks for marketing purposes, but rather how to do it most efficiently. We showed you the seven most important social media marketing tips, so now it’s your turn to make use of it and give your business a brand new boost!
This guest article was written by Kurt Walker, a London based writer, proofreader and editor working for academic writing sites and providing essay help. His current assignment is with EssayNinja, Easy Essay, Edu Birdie and Best Dissertation.