you’re just starting your carwash marketing strategy or you’re reviewing it for
the upcoming year, it’s important to be constantly aware of the marketing
industry, so that you can build a marketing campaign that will be successful
and bring you new customers. To have an effective marketing campaign, you don’t
need to pour in a lot of money, but you do need to come up with creative
marketing ideas. That’s sometimes easier said than done. Here are the top ideas
to start your successful carwash marketing strategy.
Develop a loyalty program
are a lot of retail businesses out there who are now offering loyalty programs
to their customers. These programs are a great way to create engagement with
your customers and get them to return to your company time and again. When you
build a loyalty program, you need to think of your goals to make it successful.
What are you trying to accomplish? Don’t just create a loyalty program without
doing research in advance.
Gather information about your customers: Who
is your audience that’s already coming to your carwash, and why are they
choosing your company? From that information, you can start to create a plan,
brainstorm ideas with the rest of the team and develop the goals that match
your desired outcome. Make sure these goals are SMART (specific, measurable,
achievable, relevant and time-based). Look at other carwash companies and operators
to find out what makes them successful and what their customers would prefer to
see. Seek out feedback from current customers and employees.
Get on social media
a page on different social media platforms is an excellent way to market your
company without spending large amounts of money. Depending on your target
audience, you may wish to think about the platform you’re using, because not
all of them are the same. A Facebook or Instagram page is a really good way to
not only promote your business, but also engage with your local community.
If you have a tight marketing budget, you
can also have a Facebook page as a substitute for an actual website. Designing
and setting up a full website takes time and money, so Facebook is a great
alternative to put all the necessary information for your customers. Then,
consider if your budget has enough wiggle room to pay for a targeted ad on
social media. This is a really effective way to target ads to individuals that
live in your region.
Send customers a free upgrade
loves freebies, and digital offers from carwash companies are not that common.
This is a good opportunity for your company to leverage this gap in the
industry to your benefit. Send a digital voucher to your customers for a free
upgrade, and you’ve opened the door to connect with them, remind them of your
business’ presence and build loyalty.
Your carwash digital coupon is an
excellent opportunity to use your email list and make sure your contacts on it
are up-to-date. You can email either a coupon for a free upgrade on an existing
package or offer a free wash with the purchase of another wash. You’ll be
surprised to find that you’ll definitely get some takers.
Update your company documents
sure all of your documents for your packages and signage are up-to-date. That
signage is the best way to let your customers and potential clients know that
you’re up and running, and you can showcase your brand identity. If you’re
designing your signage for the first time, you need to figure out the best
options for placement, color, features, etc., for maximum efficiency. The carwash
menus need to be appealing, so make sure you review the prices and you have
If you’ve had the same menus for a while,
you can also consider adding a new offering to change things up. You don’t have
to put too much time in testing a new option. Start by showing the new offering
as a promotion or special from the manager. You can also remove an option from
your menu. Studies show that four packages or fewer on a menu are more
successful for your revenue results. If you offer more than four packages, you
risk creating too many options which will confuse or stress out your clients.
According to the studies, the best option
is three packages, beating out four packages by as much as 5%. If you’re not
sure which to remove from your menu, you should go for the middle package,
which is the least popular option. Finally, review your pricing for all your washes,
if it’s been a while. Customers actually prefer washes that are evenly priced,
so change your off-price points to even ones that are slightly higher and see
how that affects your results.
Work with the community
great way to boost your business while also contributing with the local community
is by partnering up with a school or a charity. Consider implementing a program
that would donate a portion of your revenue to the chosen school or charity.
This will encourage clients to come to your wash and spend money while also
showcasing you as a positive, contributing member of the community.
Be transparent about offerings
should be upfront in your menu about the consumer brands you use at your carwash.
This transparency creates trust from your customers. Be sure to share what
products and brands you use, not only on your menu but also on the curb and
gate signs. You can also upgrade your products and broadcast that to your
Marketing can have a huge positive impact
on the success of your carwash, and you want to be always keeping your
marketing new and fresh. If you’re struggling with ideas, these six options
should put you on the path to marketing success.
Aimee Laurence, an editor with Essayroo, shares her insights on digital and social media marketing and traditional marketing techniques. She enjoys helping small businesses and entrepreneurs grow their companies from the ground up with simple marketing ideas.