In a recent study conducted by Animoto, consumers identified video as their favorite type of content to see from brands on social. Maybe that’s why some 88% of marketers are planning to include video in the 2019 holiday marketing – over time, marketers are learning that video enables them to connect with customers who are already browsing or ready to buy.

Looking for more insights to help you map out your holiday marketing strategy?

Here are some additional considerations from Animoto’s study:

  • For consumers, video is the most helpful way to learn about a product when holiday shopping
  • Facebook is the most effective platform for brands’ holiday marketing efforts
  • Marketers say that video is the most effective social media strategy for the holidays

Learn more about how marketers and consumers are navigating the holidays this season in the infographic below.