Marketing Strategy

How to Build a B2B Influencer Marketing Strategy for 2020 [Infographic] – Social Media Today

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With 49% of consumers relying on influencer recommendations, and influence marketing campaigns delivering a 6 to 1 return on average, a big question many B2B marketers are now asking is, “what is influencer marketing in the context of B2B?”

When most marketers hear the phrase “influencer marketing”, their minds quickly jump to an image of a famous reality TV star pushing the latest protein shake or fashion item. Fortunately, that’s not what this infographic is about.

At its core, influencer marketing for B2B is about partnering with industry experts to add credibility, distribution and engagement to great brand content.

At TopRank Marketing, we define influencer marketing as “activating internal and industry experts with engaged networks to co-create content of mutual value, and achieve measurable business goals.”.

To dig deeper into what influencer marketing means for business marketers, and address some of the most important questions to answer when developing a B2B influencer marketing strategy, take a look at the infographic below.

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