The back-to-school period is a key spending period for many brands, and as such, it’s important to get your marketing strategy right, and ensure that you’re making the most of your opportunities.

To help with this, Facebook has published a new set of back-to-school marketing insights and tips to help you utilize Facebook’s ad tools to reach your audience.

And while the information here is focused on the UK market, the targeting information is relevant in all regions, and even beyond the back-to-school period itself.

Check out the full infographic below for more info.