Marketing Strategy

Communities Along US 131 N Try New Marketing Strategy – 9&10 News

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Communities across northern Michigan are teaming up to advertise themselves as a destination. It’s a new effort to encourage visitors and local residents to explore US Highway 131 all throughout the region.

The online and social media campaign is known as “Explore 131 North”, and it includes communities from Cadillac up to Petoskey, all along the 131 corridor. That includes many smaller, rural communities, whose leaders got together to brainstorm ways to bring more year-round visitors and more business to the region. Communities participating include Cadillac, Manton, Fife Lake, Kalkaska, Mancelona, Boyne Valley, Walloon Lake, and Petoskey. They’ve launched the Explore 131 North page on Facebook and a new website.

Cash Cook of the Kalkaska DDA and former Chairman of Explore 131 North says, “We do have grounds to market the corridor as a region, a destination, not only for vacationing but economic development, to move a business here, raise a family, move here.”

He goes on to highlight 131 as a popular winter destination for skiers and snowmobilers, but says that activity can happen all year long. “All the other activities we have, from hiking and biking to snowmobiling, that you can stay in one community and go visit or participate in activities in one of the other ones along the corridor.”

Leaders have decided that working together will lead to better results than the communities competing against each other for attention.

You can find the group on Facebook, or click here for the group’s website.

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