Productivity is a critical factor in assessing the efficiency of workers in any given industry. The ability to produce desirable outcomes to total input is pivotal for the growth of an organization.
Aside from the impact of productivity in the workplace, what
about personal productivity? As an individual, you’d like to spend your time
and resources in the best way possible. If you laze around when you’re supposed
to be fulfilling certain obligations, you won’t be proud of yourself at the end
of that day. That explains the weird feeling you get after binge-watching some
Netflix series even if it’s a Saturday and no one is expecting you to be at
work. It’s an intrinsic human drive to be productive.
Now, back to the work sphere, there are a few
productivity tips unique to digital marketers that other industries can benefit
from. This is based on the fact that digital marketers’ main area of work is
the most distractive place ever… the internet. The need to be extra focused is
undeniable. So what are these tips?
on What Works
As an employee in any work environment, increasing your productivity
means harnessing your energy towards strategies that are beneficial and require
the least cost in terms of time and resources. This is a simple yet crucial
point for productivity.
Marketers are well aware of the importance of split
testing ads, landing pages, content and strategies as a whole. The aim is to
discover what methods work and which ones don’t. The next obvious thing to do is
to stick to what works. Never waste your time on things that don’t bring
results, especially if you’ve tested and proven it.
2. Always Eat the Biggest Frog First
This classic principle cannot be overemphasized. Eating
the frog means you’ve got to begin your day with your most dreaded task. And if
there happens to me more than one of those, start with the worst. You’ll quickly
realize your day is a lot more manageable once you’re through with eating your
Segment your Work
If you don’t like routines, like most people, segmenting
your work is a fitting alternative to plan your day. Every workplace has
different assignments to handle, each of them requiring a different level of
your energy and concentration (one of them being the frog we’ve just dealt with
above). Segmenting your tasks, therefore, becomes very necessary.
Assign a specific length of time to do one thing on your
list and when that time is up, switch to the next. This will help you balance
your time and not over-indulge on your most enjoyable assignments. As you do so
repeatedly, you learn how much time you truly require to complete a particular
task and so you can adjust your segments accordingly.
Marketers have to do this to tackle the different forms
of digital marketing available in this day and age; from content marketing to
social media and email marketing.
Automate Whenever Possible
Technology is a great blessing when properly used. There’re
tasks digital marketers don’t have to manually carry out any more. Several tools
and applications have been developed to perform various tasks. Automating
whenever possible allows you to spend your precious time on jobs the machines
cannot do. Tasks like scheduling meetings, sending out email campaigns and
monitoring brand alerts online are just a few of the tasks you can delegate to
That said, it’s necessary to be selective about what
tools to use. Having too many unnecessary ones may end up doubling your work as
you’ll have the urge to keep up with each one of them. As stated earlier, stick
to what works for you.
Echoing the words of Ernest Hemingway, being busy doesn’t
equate to productivity. Be deliberate at work to efficiently produce results.