Social Media Marketing

6 Useful Tools For Social Media Marketing For Ecommerce (With a Bonus Tool) – Business 2 Community

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Social media is a terrific channel for marketing your Ecommerce brand. If you engage actively with your audience and quickly resolve their apprehensions, then you can convert them into true fans (as Kevin Kelly likes to call them). However, it’s time-consuming to keep up with multiple social platforms.

To keep up with the tedious and repetitive administrative tasks on social media, you need tools. They help you stay abreast with your brand mentions, get audience insights, improve your productivity, and thereby, can help you scale your store operations. All of it while you manage to keep your audience happy.

In this article, I’ll share six social media tools to help you streamline your Ecommerce business. These tools are supposed to complement your social media marketing efforts. You still need to take time to engage with your community actively as getting in a hands-off mode will turn off your customers.

Without further ado, let’s begin!

The 2019 Social Media Examiner report found that 73% of B2C marketers will increase their Instagram organic activities this year. If you want help to form your Instagram strategy, then you can glean at insights from an analytics tool like Analisa.

The artificial intelligence-based tool can analyze both of these: public Instagram profiles and hashtags. For instance, here are the engagement metrics for the Nectar Sleep Instagram account. The audience growth graph plots the likes and comments on posts, so you can dig deeper into the content that performs well.

You can also find the brands and influencers that collaborate the most with a profile, the top geo-locations of the posts, and the posting times that earn the most audience engagement.

You can use the free version of the tool (without logging in your Instagram account) to refine your Instagram marketing strategy and also perform competitor analysis.

Meet the super application that can automate your routine social media tasks with a bare minimum setup time? You can use Zapier workflows to integrate applications following a “cause and effect” model below.

A few use cases of Zapier for social media include:

  • sharing new content from your website,
  • managing your social media accounts,
  • cross-promoting and syndicating your content across platforms, and,
  • monitoring the social media mentions of your brand.

You can explore the social media app integrations that will facilitate the above task in this social media automation inspiration by Zapier. If you’re big on a specific social platform, then you can look into the available app integrations for them as well. Here are the 1500+ app integrations for Instagram.

Customers today want to engage with your brand on social media and that too using up to seven different social channels. It’s challenging to keep up with the comments and notifications. Also, you waste resources and time fiddling through various social media tasks spread across multiple applications.

Agorapulse offers a convenient solution. It’s a powerful social media management suite with the following features:

  • post updates on your social media platforms,
  • respond to comments,
  • fetch your performance reports in a single click,
  • real-time team collaboration dashboard (to help organize efforts of large teams),
  • a built-in social CRM to segment your audience.

Best of all, this all in one tool is user-friendly and has a short learning curve.

Managing multiple social media business accounts can quickly turn into a nightmare. What if you forget your password for an account and can’t log in during the time of a crisis? That’s where LastPass comes in with its handy password management and security features (it uses an industry standard 256-bit AES encryption) that go beyond most browser password managers.

You can use it with all devices. However, its most convenient forms exist in the form of a browser plugin or as a mobile app. To begin using its app, you can add your browser passwords in bulk and add a master password. If you like, you can also use its two-factor authentication.

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Are you collaborating with your team members on social media marketing projects? Then, you can bid goodbye to clunky spreadsheets and use the tool’s secured group-based password sharing for businesses.

When it comes to humanizing your brand on social media, user-generated content is the holy grail of trust and authenticity. For direct to consumer Ecommerce brands like Birchbox, you can see how they carefully plan their unboxing experience. It encourages customers to create unboxing videos on YouTube and promotes their brand.

Getting your community to create videos around your products isn’t an easy bet. However, if you are serious about empowering your community to create content about you, then Tagboard offers a simpler solution.

The tool looks for posts with your chosen hashtag on the top social media platforms (Twitter, Instagram, and Facebook) and lets you transform it into impactful displays.

It can segregate the content your brand posts on social media and user-generated content from your customers. From there, you can choose the posts you want to feature and share the display during your website (as a community page) offline events (social media screen), mobile platforms (as a social hub), and the like.

If you want to tell your brand story through your community, then you should give Tagboard a try.

Want to capture the attention of your audience on social media? Then, you need to create attractive visuals. If you aren’t a designer and don’t have a professional photographer on your team, then it could become challenging.

Canva offers you drag-and-drop design solution. Besides basic image cropping, editing, text addition, and enhancement features, the tool lets you turn your ideas and inspiration to create stunning visuals. It also offers easy to use templates for various industries.

You can also create customized designs for all the prominent social media platforms.

If you’re engaging in educational content marketing to build traffic to your website, then you can use Canva to create awesome custom graphics to go along with your blog posts.

Although not a social media solution, Feedier is a terrific feedback collection tool for Ecommerce brands. It can help you reduce cart abandonment and improve your overall customer experience. To get started, you just need to install the Feedier widget in your site!

Parting Thoughts

In this article, I shared six tools that will automate your tedious social media management tasks. They can considerably cut down on the time you spend on social platforms.

However, remember that these tools don’t give you the license to disregard your community. You need to remain human and engage with your audience regularly. If you send templated responses and automated content all the time, your engagement can drastically fall.

I would love to hear about other tools that you use in the social media marketing efforts for your Ecommerce brand. Share them with me in the comments below.

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