Marketing is driving millions of sales globally every second. However, while
many struggles to get the sales funnel active, there are online marketing
experts who can drive millions of hundreds in a short span of time via their
internet marketing prowess. Alan Lazar is someone to look up to when it comes
to building a brand by harnessing online paid marketing.
Known as ‘The
Man behind the Brand’ amongst his clients and followers, Alan is a top Facebook advertising
expert and Instagram maven who believes in the power of experimenting with ad
creatives. The A/B Ad testing on various social media platforms like Facebook,
Instagram and YouTube lets online marketers test which ad variation works the
best for their campaign. Also known as split testing, A/B testing lets
marketers play around with ad headlines, ad copy, images, colour and call-to-actions
Alan advocates spending
money on advertisements to generate views and boost sales. Nurturing a funnel
through paid traffic from Facebook can kickstart things than waiting for your
business to grow organically. On the other hand, building a brand is crucial,
however, entrepreneurs must master their skills or the work they do to provide
value to their customers.
millions of dollars ad spend management on Facebook and YouTube to his credit
that has driven sales and revenue for multi seven-figure businesses, including
his own ecommerce products, as well as garnered millions of views for
presidential campaigns. He has worked with high-profile client-base that
includes self-help guru Tai Lopez, author-entrepreneur Lewis Howes, investor
Dean Graziosi and peak performance expert Ed Mylett.
Marketing is yet another most successful and cost-effective internet marketing medium
that generates maximum return on investment, says Alan. To drive desired
call-to-action from email marketing campaigns, marketers must personalize their
campaigns. An effective email marketing campaign yields good open rates,
increased clicks/sales and lower spam reports due to email relevance.
Podcasts are powerful as
marketers can reach millions and create a following with great content and
better viewer attention. Alan hosts his own podcast – ‘Marketing Mastermind’,
through which he connects with the online community to share internet marketing
tips, goal setting techniques, how to drive conversions, engagement, future
trends, and all things internet marketing.
The world of internet
marketing is constantly evolving and changing, online marketers must have an
eye for new trends and should be ready to adapt to new challenges. Early
adoption of online marketing trends and transitioning full time from running a
tele marketing call center in New Delhi, India, to becoming an Internet
Marketing expert made Alan a front runner in the online marketing space.
“Even the most
well-established companies or brands need to have a powerful marketing
strategy. It is essential to adapt, evolve, and improve depending on the
current situation. Companies that do so are the ones that will succeed,” says
Alan, that closely sums-up this marketing mastermind’s growth hacking mindset.