Marketing Strategy

Best Marketing Strategy For Getting New Clients? | Candid Chats – SLR Lounge

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Instagram

With IG taking the lead in our Twitter poll, I thought it would be a fitting first contender. We’ve beaten a dead horse when it comes to how IG has become the new “portfolio” for budding and pro photogs alike but is it actually a good lead generation platform? Ever since FB took over IG, ads have become simple to create become a great lead gen source for photographers.

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Facebook

FB is easily one of the first social platforms to capitalize on consumer usage and feed their database personalized ads pertaining to their interests. The FB Ad backend is simple to use and lets you pick filters for age, location, and interests.

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Pinterest

How does Pinterest drive traffic to your site and bring clients to you? One of the biggest benefits of Pinterest is that each image is linked directly to the webpage from which it is “pinned.” Generally, the more your images are pinned, the more referral traffic you will receive. Pinterest is also a bridal search engine for decor, couples posing, engagement sessions, and pretty much everything else under the wedding planning umbrella. This specific platform is more catered to wedding clientele.

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[REWIND: 5 Proven Ways to Book Clients]

Blogging & SEO

One of the simplest marketing tools a photographer can implement when considering how to get more wedding clients is SEO. Working on SEO for your website is like working out at the gym – you likely know what to do and how to do it already, but the hard part is staying consistent and motivated over time.

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Word of Mouth/Networking Events

This last one is almost an ancient practice, or often unheard of, for newer photographers in the market. Actually meeting potential clients at Bridal Shows or Wedding Shows is still an incredibly successful way to pull people into your studio. Although forms of communication have evolved over time, there is nothing people trust more than a recommendation from a good friend or a strong in-person connection. If you are wondering how to get more wedding clients, credibility is key no matter what choice of lead generation you look at.

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Conclusion

We want to hear from you – what strategies/platforms have worked for you in the past? We hope that the answers provided from the community have reassured you in your marketing practices and that these articles provide tons of tidbits of information to jumpstart any possible new tactics you have for lead generation!

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