Are you just getting started with a social media marketing strategy for your business? Are you looking for ways to measure and improve your social efforts?

You’ll find a 12-step guide to achieving success on social media in this infographic.

Here’s a quick summary of the steps:

  • Research and know your audience
  • Pick your social platforms
  • Pick your KPIs
  • Write a social media playbook
  • Align your company around your plan
  • Put aside an hour each week to schedule posts
  • Create a content bank
  • Post relevant content
  • Treat all social channels separately
  • Assign someone as a customer service representative
  • Reporting
  • Reanalyze

Check out the infographic below for more detail on each element.

A version of this post was first published on the Red Website Design blog.