There’s no disputing it – it’s clear that a significant portion of the population prefers to consume content via videos.
More and more businesses are investing in a video marketing strategy. Video has become so popular that:
Given the trends, video marketing provides a great opportunity to connect with your ideal clients, and develop stronger relationships more effectively. People respond well to video, as it can facilitate more of a human element, and enable your prospects to get to know you more intimately.
Your face, tone of voice, body language and surroundings can help you create a more compelling story than text-based articles, still graphics and/or email. It’s also a powerful content medium for storytelling, which can help to set you apart from your competition, especially those who’ve yet to add video marketing to their overall marketing strategy.
Remember, people buy from people, not companies, and by using video as part of your marketing and sales strategy, your ideal clients will get to see the person behind the company that they’re interacting with.
According to research, 79% of consumers now agree that video is the easiest way to get to know a brand online. That same research shows that nearly three-quarters (74%) of consumers can draw a direct connection between watching a video on social media and their purchasing decision-making process. In fact, roughly half (46%) of consumers said that they’ve made a purchase as a result of watching a brand video on social media, while another third (32%) have considered doing so.
Now, if you’re like many businesses or social sellers, you might be hesitant about creating and sharing your own videos – but I can assure you that the benefits are worth it.
In fact, for lead generation purposes, businesses and sellers get better results when they create the video themselves. A video of yourself can leave you feeling a bit vulnerable, thereby giving your video a level of authenticity that’s often lacking in high-quality marketing videos. Those slick marketing videos, in many cases, are actually more likely to be ignored.