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8 Essential Digital Marketing Skills for Today's Business Landscape – The Bogota Post

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8 Essential Digital
Marketing Skills for Today’s Business Landscape

Mastering digital
marketing is an important part of running a business in age of the internet.
Here are the essential digital marketing skills you need.

The world is changing.

More and more of our time is spent

Indeed, the average adult in the
United States spends 11 hours a day
looking at a screen of some description. We can all agree that’s a staggering

This growing trend has all manner of
implications. Marketers, in particular, must take note. Simply, traditional
skills and techniques are becoming less relevant. They must adapt in order to
remain successful in a modern business landscape.

But how can they do it? What are the
key skills needed to be successful in 2019?

Keep reading to discover 8
essential digital marketing skills for success in the modern digital landscape.

8 Vital
Digital Marketing Skills to Master in 2019

Marketing is changing with the
times. Old approaches simply don’t cut the mustard these days. Below you’ll
find the modern skills required to be successful.

Need help? Think about working with
a digital marketing skills specialist.

Content Creation

Content marketing is a central component
of effective digital marketing.

If you don’t know what it is, then
you’re off to a bad start. Simply, it’s the process of creating content of
extreme value. This will show up in search engines, attract leads and give you
the chance to convert them in-line with your business goals.

But to be successful at it you must
first understand how to create great content. Blogs have been the go-to form of
content throughout the digital revolution. And they’re still important.
However, new forms of content are becoming increasingly relevant too, such as
videos and podcasts.

Search Engine Optimization

SEO is fundamental to effective
content marketing.

There’s no point spending time and
resources creating something that no-one is going to find online. It literally
serves no purpose. The only way to be successful with it is to rank highly on
search engine results pages (aka SERPs). The higher you rank, the more traffic
your website gets.

SEO is the process of optimizing
your content to make it happen. This is a giant topic though- too large to go
into in detail here. Begin with this useful list of SEO fundamentals to get you started.


As Jeff Bezos put it, “your brand is
what other people say about you when you’re not in the room”.

Creating a well-respected,
well-known brand identity is full of advantages. After all, your reputation precedes you. The way you’re
perceived in the marketplace has a direct impact on your ability to do
business. It all begins with the brand.

A marketer must understand what goes
into creating a great brand identity. All products, content, PR, social media
posts and so on must fall in-line with brand. It can be the difference between
success and failure.

Social Media Marketing

Social media is another vital
component in digital marketing.

People spend hours of their day
scrolling through feeds on their favorite platforms. Individuals of all ages,
across the globe, peruse Facebook, Twitter, and Instagram and so on throughout
the day. Social media represent a marketplace that simply must be tapped into.

It’s as much an art as a science.
You can’t simply post the same thing across them all and expect results. To be
effective requires a solid understanding of each platform and the content,
visuals, and style that works best.

Email Marketing

Many people say that email marketing
is dead.

They’re downright wrong.

Sure, old-school email marketing may
no longer work to the same extent. But that’s easy to understand. No-one wants
to be bombarded with generic, spam-like emails full of offers. Those emails
won’t be read and your time will be wasted.

However, do it the right way and you
can gain direct access to a highly targeted customer base that wants to hear
from you. That’s ideal for sharing content and generating revenue.

Personalization is key (another
modern digital marketing technique to come to terms with). People want to be
talked to directly, with offers and information that pertain to them directly.

6. PPC

Online ads are another key skill to

Again, there’s a lot to learn and
understand in order to be successful.

But, essentially, you’re paying your
way to the top of SERPs rather than doing it organically through SEO. Companies
pay search engines (usually Google) to display an ad for their product or
service, based on particular keywords. They get charged a certain amount of
money when a user clicks upon their ad.

However, those clicks convert to
revenue generation. It’s also a straightforward way of developing brand

You must understand the science
behind successful ads, as well as how to analyze and optimize results.


Analytics is a buzz word to modern

Or it should be.

Essentially, good marketing is based
on testing and measurement. You try something out, analyze the results and
alter course accordingly. The beauty of online marketing is the ability to
analyze absolutely everything with relative ease.

Most platforms offer built-in
analytics to track exactly how your campaigns are performing. But you must
understand the data in order to test and optimize appropriately.


You might be wondering how one
person can do all of the above.

Well, they probably can’t. After
all, marketing is a team effort where everyone has their own particular area of

Nonetheless, it’s undoubtedly true
that modern marketers face a never-ending to-do list. That’s where it becomes
important to master automation. There are tools that effectively automate everything
we addressed here: emails, social media posts, content marketing…you can get
them running automatically if you know how.

This will save you essential time
and money that’ll be a major boon for your clients.

to Get Marketing

There you have it: the key digital
marketing skills to master in order to be a success in the modern world.

People around the world are spending
more and more of their time online. Marketers must adapt their skill sets
accordingly. No longer is it enough to design billboards, leaflets, and
handouts. A modern world demands a modern marketing approach.

Hopefully, this piece has
highlighted the vital skills required to be successful at it.

Did you like this piece? Looking for more marketing-related advice? Click here to discover the best B2B lead generation companies to work with now.

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