Online Marketing

How to Achieve Profitability with Digital Marketing? – MarTech Series

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Focusing on Digital Marketing Can Help You in Increasing Profits like None Other Because of It 100% Measurable and Accountable

Are you done with earning money through your 9-5 tiresome job?

Pretty much, I guess! Fortunately, we have severe digital transformations happening around.

I call the millennial population as ‘technology natives’ while many older generations are technology immigrants who are fortunate enough to see the world brimming with endless possibilities. Earning a significant amount of money through online becomes easy these days- all thanks to the emerging web.

Focus on Internet Marketing and Current Trends in 2019

With the rise in digital marketing, businesses now are able to reach consumers and drive positive results. We are residing in the age of Uber-ization where Netflixing, Bitcoining smartphone mobile apps are everything. Your customers no longer are willing to wait for hours to buy their daily use products. Moreover, gone are the days when customers used to compromise on their needs. Today, they would like to choose exactly what, how and when they want.

With evolving technology, businesses, as well as consumers, are becoming pickier and quite more competitive. Marketing tactics that worked five years ago no longer work well. And that’s the reason why exactly I have come up with the post emphasizing on what needs to be done to stay relevant in today’s era.

Let’s hold off on that for a second, and start somewhere else (which will eventually lead us to the answer). Focusing on internet marketing can help you in increasing profits like none other because of it 100% measurable and accountable. When you market a business online, you exactly know where every penny is going and what you are getting in return. It’s always good to know those things like tracking your results on a micro level or directing your advertisement toward the right people so that you know how many people responded to your ad.

Thankfully, you have a plethora of digital marketing tools around that aid in creating a profitable marketing campaign, irrespective of anything going on in the economy. For instance, pay-per-click advertises through a service like Google Adwords. As soon as you start using Adwords, you choose the keywords you think your customers are looking for and decide upon how much you are willing to spend to attract your valuable customers. Adwords automatically displays your ad when Google users search for your keywords.  The more you’re willing to spend, the more prominently your ad is displayed.

Further below I would like to mention a few pointers that you must take advantage of. As a result, the bar of profitability gains achievable with digital marketing will go endless in 2019.

#1 Be Everywhere

Presence is the key to succeed! Do you what is similar between a Fortune 500 company and a smaller one; they both pay attention to their niche audiences. You shouldn’t focus on reaching the largest possible number; instead, cater a small bunch but make it an effective one. Try reaching out to your market at various times of the day, in a variety of settings, using multiple media. Also, make sure your target audience can’t help but notice your brand in a single go.

When consumers hear or see your visuals everywhere around- they will automatically get attracted to you. Make the most of all platforms from Facebook, Instagram to their favorite blog during their lunch break; and on streaming TV in the evening and so forth. They are bound to take action. By doing this, you are not just giving yourself a sales opportunity but also them a chance to purchase something they desperately want.

#2 Create a Values-Based Brand

The Baby Boomer generation seems to have already retired way back, time to welcome the millennials and Gen Z. And it is assumed that these young adults will soon have more disposable income and purchasing power than any other age group.

Moreover, they are the most brand loyal generation to take into account. Unlike their ancestors, they don’t care about prestige brands but look around for ones that represent their lifestyle values. For instance, TOMS resembles sustainability and care while Apple represents individuality and creativity.

So before reaching out ask yourself what core values does your business represent? Clearly defining and displaying these values enables you to attract and keep millennials. As a business owner in this age, it’s smart for you to prioritize brand loyalty.

#3 Embrace Personalization

The surefire way to win over the heart of the modern millennial customer is by getting personalized. According to several sources, personalization can increase brand loyalty by as much as 28%. So what you need to do is focus on what your customers are looking for or liking? Sending the right message with a personal touch at the right time is critical but will work wonders for you. Use your point-of-sale system (POS) to keep track of the products your customers buy, and send personalized direct mail or email follow-ups with similar recommendations. Also, use free tools like AddThis to create personalized sign-up messages and content recommendations.

Mark my words, if you are planning to market your product digitally then don’t leave any stone unturned. Go for it, and you will taste success in a short span of time.

Let’s block ads! (Why?)


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