Online Marketing

Why a French drug dealer in a clown mask set up an online raffle – The Local France

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The online raffle was drawn by a man wearing a clown mask similar to this one. Photo: AFP

Police have opened an investigation into an online raffle organised by drug dealers for their customers in Grenoble, southeast France, prosecutors announced on Wednesday.

The campaign, run on the Snapchat messaging platform, ended on Sunday, when viewers watched a man wearing a clown mask reveal the lucky number that won the holder a games console.

Prosecutors say this is not the first time drug dealers in Grenoble have used online marketing to develop their business.

They have used it to recruit look-outs and to sell packets of drugs.

“These commercial practices can certainly be considered amusing, but the effect is to trivialise the dealing,” said Grenoble’s chief prosecutor Eric Vaillant.

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