Marketing is critical for establishing a competitive advantage over the competition. But nearly 60 percent of partners don’t consider their marketing efforts effective, according to CompTIA’s 6th Annual State of the Channel. This is because solution providers don’t always have the time, money or expertise necessary to create a successful strategy.
“We know that the partners are focused on technology, and marketing sometimes comes last,” says Mark Sher, vice president of unified communications product marketing and management at Intermedia. “We want to help partners understand the best way to go to market, the best way to attract new customers.”
The best way for solution providers to focus on marketing without really having to focus on marketing is through pre-built campaigns they can implement in as little as five minutes at no cost of their own. “One of the biggest dollar spends that we spend monthly is on marketing,” says Michael Goldstein, president and CEO of LAN Infotech. “We look for different ways that we can communicate to our clients.”
Goldstein credits Intermedia for helping LAN Infotech break into new markets along with new products and services through a marketing toolbox called ‘Campaign-in-a-box.’ Solution providers can leverage Intermedia’s creative and market expertise to drive leads, add sales, save money and grow their brand.
Intermedia’s Campaign-in-a-box’ includes, “emails, web content and social content already written by Intermedia’s marketing experts with relevant messages for their customers and prospects,” says Sher. “All we ask the partner to do is execute, and it’s at no cost.” Goldstein goes on to say, “the campaigns really increased our service-based offering and attracted many new customers and clients.”
The best campaigns help educate and motivate current and potential customers. By deploying a simple, yet compelling marketing campaign that allows solution providers to be the subject-matter-expert, clients will come back for more services.