The social media marketing ecosystem is constantly changing and evolving. As such, it can be challenging for a young marketer or business owner to make quick and smart choices when engaging with your audience on social media.
When folks are uploading 100 million photos and videos to Instagram every day while Facebook is simultaneously supporting over 2 billion active users, it’s no wonder many fresh-faced business owners feel overwhelmed.
We want to take a careful look at social media marketing and how virtually any business owner can capture more leads and score more conversions through building up their social media presence.
1. Determine your audience.
First, you’re going to want to work on SEO keyword development and building an audience of people you want to attract on social media and to your website. Decide who your ideal audience is. Ask yourself questions such as how old they are, where they live, what is their median income/profession, what are their goals, and more. As you uncover who your ideal audience is, you’re setting yourself up for a successful social media marketing run.
During this step, you’re going to want to attach Google Analytics to your website, get some blog content flowing, and prime your future audience with things that will entice them to make a purchase and stick around for the additional value you provide.
2. Make connections.
After you’ve determined your ideal audience, now you can move on to making lead connections and analyzing your results. At this point, you don’t want to focus too heavily on the marketing aspect of your business. Instead, you should concentrate on making valuable connections with your audience and increasing brand awareness.
You’re going to want to focus on the people you targeted when determining your ideal customer. A great place to start looking is at the groups on Facebook that offer similar products or services, or even just fan groups of the particular niche you’re pursuing. For example, if you’re starting a website that provides gardening tips to “green” gardeners and veterans alike, you might want to start with the Facebook group like Gardening Tips, which has a whopping 1.1 million followers. Share your helpful advice in groups like this to entice users to follow you on social media.
3. Grow and promote.
At this point, you should have a good number of followers and engagement going on within the content you’ve been posting. Now is the best time to start growing by engaging with your existing audience while reaching out to new potential customers.
Facebook Ads are a great way to grow and nurture your business by advertising to people who are interested in what you are offering. A case study featuring The Advisor Coach revealed that with the right Facebook Ad campaign set up, businesses could potentially see three times the conversions. That’s nothing to shake a stick at if your business is starting to get big and you want some room to expand.
Here is an excellent example of how a simple ad can turn lots of heads.
There are a couple of things here that make this ad particularly interesting. First, they use bold colors and clear imagery to paint a picture of what life could be like if you try Slack — a work collaboration program. Second, they made it easy to follow them back. Finally, they entice users to “learn more” to see how they can turn the promise in the ad campaign into reality.
4. Provide continuous value.
Even though you’ve made it big, your social media marketing run is far from over. Now that you have a steady, interested audience you have to keep them interested long after they have made their purchase.
Your potential customers and followers are going to expect you to post on social media regularly. Make sure you’re sharing your important niche-related insights and content regularly to increase engagement and keep your audience engrossed in what you have to say and the value you bring to the table.
Continue providing value to your customers through exclusive content, coupons and promotions, and new products as well. You’ll have to release a steady stream of value to stay relevant in your niche. Many of the greats got to where they are today by offering stellar content, regardless of what else is going on in other spaces online, and in the real world.
As you continue to thrive, don’t forget to step back and think about what you learned while observing social media trends. Many people go through the social media marketing process with multiple businesses throughout their careers. If you are willing to learn from your mistakes and embrace your successes, you’ll soon be able to master expanding your social marketing presence.