Marketing Strategy

Behavioral Science and Mindstate Profiling Drive Marketing Strategy – PRNewswire

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ROSWELL, Ga., March 29, 2019 /PRNewswire/ — Incorporating a behavioral science perspective can help brands conduct better consumer research. In fact, it helped drive a new marketing strategy in a slow-moving but high-potential category facing pressure from retail partners.

MMR Research, Perrigo Animal Health, and Triggerpoint will present a case study at the Quirks Event in Chicago April 2-3 detailing how they conducted a Rapid Mindstate Profile study (RaMP) to help Perrigo Animal Health become more competitive in the Pet Behavior category.

“This partnership allowed us to create a brand turnaround plan,” said John Rindone, vice president of client relationships at MMR Research. “Critical components to the process were applying the RaMP technique to understand the conscious and non-conscious drivers of consumer behavior in the category, applying the insights to develop a dominant consumer Mindstate Profile, and creating a Behavioral Activation Brief to map out the brand development and marketing communication plan. This combination was a winning solution.”

Rindone will co-present with Cobey TenBensel, senior associate category manager – behavior and social media, Perrigo Animal Health; and Will Leach, founder, Triggerpoint.

The Chicago conference is the third Quirks Event this year focused on marketing research and consumer insights learning. Sessions feature real-world case studies and discussions organized for industries, researchers, and students. The other events were held in New York and London.

About MMR Research

MMR Research is a passionate team of forward-thinking experts who provide high-touch, customized, decision-focused marketing research. Since 1999, clients have relied on MMR to design and execute versatile, tailored solutions that shape business direction and inspire confidence. MMR operates as a research concierge, with an action-focused process and method-agnostic approach.

About Perrigo

Perrigo is a leading global healthcare company, focused on providing value to its customers and consumers by delivering Quality Affordable Healthcare Products®. Perrigo has built a unique business model that is best described as the convergence of a fast-moving consumer goods company, a high-quality pharmaceutical manufacturing organization and a world-class supply chain network. Perrigo is the world’s largest manufacturer of OTC healthcare products and supplier of infant formulas for the store brand market. The Company also is a leading provider of branded OTC products throughout Europe and the U.S., as well as a leading producer of “extended topical” prescription drugs. Perrigo, headquartered in Ireland, sells its products primarily in North America and Europe, as well as in other markets, including Australia, Israel and China.

About Triggerpoint

TriggerPoint is a behavioral research and design consultancy specializing in identifying and influencing the neurological and psychological factors driving consumer decision making. The company helps brands understand how behavioral psychology and decision environments work together to non-consciously drive their customers’ buying behavior. Triggerpoint’s proprietary Behavioral Design process directly applies these insights into psychologically optimized consumer experiences, marketing, and innovation.

Media Contact:
Susan Cross 


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