If you’re thinking of creating a marketing strategy and you have some experience in this space, chances are that you are going to be looking into videos for your campaign. This is because of the fact that videos provide the best content that you could possibly ask for. If created well, they are engaging, entertaining and most importantly they get the message across in a manner that would enable you to make the most of the kind of marketing you are trying to do at any particular point in time.
That being said, the world of digital marketing can often be so imprecise and vague that it can often be difficult to see the point in legitimately trying to create video content. In order to help you see the fruits of your labors, Twitter has released statistics that are designed to help you better understand how well video marketing works in general. This data is going to be a big help to anyone that is working in the field of video content creation or marketing in general, as it will give them an idea of what direction they should be taking their 2019 campaign plans in.
One thing to remember is that the stats say that videos on Twitter now get twice the number of views as they used to last year. Twitter videos get 1.2 billion views each and every day. Also, adding a video to your tweet is going to make it ten times more likely that someone is going to end up interacting with it, and if you know anything about social media marketing it’s that making people interact with tweets is of paramount importance. If nothing else, this information will allow you to better understand how importance Twitter is in your online marketing campaigns.
According to Twitter’s own internal data, 93 percent of video views happen on mobile. Promoted Tweets with videos save more than 50 percent on cost-per-engagement.
These and more insights about Twitter’s advertising tools can be read in an in-depth guide here.