‘You Have To Invest In Marketing’
While many solution providers struggle to create a winning marketing program, developing one is critical in order to drive sales, no matter the size of the organization.
Mike Hadley, president and CEO of iCorps Technologies, employs a full-time marketing staff, and said it is money well spent.
“You have to invest in marketing,” he said. “A lot of people don’t have that philosophy. They invest in sales. They invest in support and delivery. Invest in marketing. It’s important. You just have to be smart about it. You have to really do your research and understand what you’re investing in. It can’t be a one and done. You have to continuously invest in it, and you have to be very strategic as far as what your investing in.”
CRN talked with channel marketing experts who said what’s crucial to any strategy is that solution providers must know their current customers and potential customers as well as they know their own business. Here they spill on how to get your shop ready to compete in 2019.