Get a dog and shave off your beard if you are man who wants to find a date for Valentine’s Day, says the UK’s ‘biggest dating report’.
Dating app ClikD used 1.5 million answers from its users to produce an in-depth report on what singletons found most appealing in a partner.
The 30,000 singletons were split across straight men, straight women and same-sex daters and revealed a number of interesting results.
All three sections of users ranked being a dog lover as the sixth most important thing they look for in a partner, with heterosexual women having the highest preference of dogs over cats at 78%.
Despite 2018 seeming like the year of the beard, this report suggests the hipster look might just be on the way out.
Nearly three quarters of women aged 18-30 on the app and 56% overall would prefer a clean shaven man.
Tattoos, however, still appear to be just as popular with 67% of all responders preferring tattoos on their future lover.
Men looking for love this Valentine’s Day would be best off being a laid-back, romantic explorer, according to the answers given by straight women. Easy, right?
Top of the list for what they look for in a partner was someone who values love over success, is romantic and a good travel companion.
Women are faced with a similarly difficult task. The top results for what heterosexual men look for are being relaxed, a drinking buddy at the pub and someone who’s more kinky than cuddly, apparently.
Homosexual couples of both sexes gave an almost identical top three to straight men but with a rather obscure addition close behind.
The fourth highest result for what same sex daters are looking for was someone who wants to travel to see the northern lights, something that didn’t figure in any of the other top tens.
Despite these differences in preferences, there were some similarities in what singletons like to talk about on a date.
Politics trumped Love Island with 87% of all users preferring to discuss the latest Brexit ramifications than the hit ITV dating show. This could have something to do with the London-based app’s core users, as 91% of all users declared themselves Pro-Remain.
Commenting on the report, Dating Coach and Relationship Psychologist Madeleine Mason says, “Like all animals, humans respond best to honesty and find themselves more relaxed when in the presence of someone they perceive as being genuine.
"In that same way, the best interactions happen between people dating when they’re behaving in a way that’s natural to them i.e. relaxing with a drink or racking some jokes."