Marketing Strategy

5 Tips to Ace Your B2C Mobile Marketing Strategy in 2019 – MarTech Advisor

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Mobile has become a ‘to-go’ channel for today’s consumer to search, discover, explore, compare, and purchase what they need. Marketers need to have an effective B2C mobile marketing strategy in place to hold user interest and gain valuable returning customers. Here are five mobile marketing strategy tips you can follow to launch successful B2C campaigns in 2019.

According to OuterBox, 79 percent of smartphone users have made a purchase online using their mobile device. Mobile users form a significant part of your B2C customer base, so adapt your marketing methodologies to the dynamic needs of mobile users.

5 B2C Mobile Marketing Strategy Tips To Remember

1.Have a Mobile-first Approach

Go Mobile or Go Home‘ should be your motto to stay ahead of the competition. Tailor content for mobile devices and strive for optimal user experience. Implement strategies such as concise messaging, correct font usage, faster load times, and better site performance.

A good mobile-first approach:

  • Ensures your e-commerce website is primed for mobile viewing, i.e., it can adapt to the device that accesses it, all buttons are tap-friendly, utilize visual content, etc.
  • Uses Accelerated Mobile Pages for a faster and more optimized user experience
  • Creates mobile apps that serve valuable content and include features that interest users while also putting an app-monetization strategy in place
  • Offers users intuitive navigation to simplify UX
  • Adds interactive experiences to attract customers and enhance their experience
  • Adopts dynamic and engaging content and ad formats
  • Moves towards the integration of your apps, e-commerce and social platforms
     

Also Read: 5 Ways to Max your Mobile Website’s CX and UX

2. Use Artificial Intelligence

Artificial Intelligence (AI) has gained a strong foothold with the increasing success of ‘intelligent’ assistants, chatbots which are evolving, and predictive analytics.

Marketers can leverage AI to:

  • Push for products and services a customer might be interested in
  • Provide AI-based chat support to guide customers through the buying process
  • Handle media buying functions, bid rate optimization and suggesting budget allocations
     

3. Leverage Big Data

The best thing about B2C marketing is that you gain access to a massive treasure trove of customer information you can comb through, using AI and machine learning algorithms to understand customers better.

Big data can help you in:

  • Identifying your target audience and planning and creating content, advertisements, and offers that suit their preferences.
  • Creating personalized app experiences to address customer concerns and driving better engagement.
  • Gathering location-specific data to reach the right prospects at the right time.
     

4. Opt for Geolocation Optimization

Geolocation can help marketers reach out to their customers where they are and offer them contextual and relevant experiences in real time.

The main reasons to include geolocation in your marketing strategy are:

  • To provide an improved customer experience
  • To create opportunities with tailored content
  • To identify and activate local influencers
  • To improve mobile engagement
     

Also Read: Leveraging Geolocation to Reimagine Mobile Engagement

5. Use Augmented Reality

Augmented Reality (AR) is no longer just a feature of high-end gaming applications. Brands such as Google and Apple now provide AR experiences in the consumer space.

AR-based mobile apps can:

  • Deliver immersive, innovative, 360-degree experiences
  • Drive up engagement levels
  • Bring products to life and provide pre-purchase information to potential customers
  • Shorten the path to conversion
     

Also Read: Why AR is a Game Changer For Marketers

A strong mobile marketing strategy is essential to engage users and capture interest, to stay ahead of the competition. The mobile marketing, strategy tips mentioned here are not exhaustive, but include the essential components that can help you meet your marketing goals in 2019.

What mobile marketing strategies are you planning in 2019? Let us know on Twitter or LinkedIn or Facebook. We’re always listening!

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