Social media ad intelligence is a more profound plunge into the conversations that take place online, going past ‘likes’ and ‘retweets’, for a real look into how customers see a brand or business. It provides a glimpse into how your competitors are advertising by giving you insights about their spending trends, their creative ideas, and which networks drive their growth, says, Sumit Ghosh, Globussoft.
A Quick Guide to Social Media Marketing Tools for SMBs
An updated GreenZone, few additional features evaluated and here comes the refreshed Buyer’s Guide no SMB can afford to miss!
According to the recent studies, 80% of the overall internet users use Facebook. This powerful platform has 2.27 billion monthly active users. Most of the users keep an eye over their respective accounts multiple times a day.
The unparalleled ability to reach the audience of these social media platforms is massive. And if you are a digital marketer then, it is a major plus for you.
Taking Facebook into consideration, you can actually spend $10 and can reach 2000 people within no time. Advertising on such a big platform and that too at very low prices is a smart choice. Why waste a large sum of money in radio ads, tv commercials, hoardings, and other traditional advertising media to approach the same audience.
Brands over the globe, big and small, far and near use Social media channels to draw in and connect with their clients. But one of the major issues that comes with such a large audience is – How you will know the effectiveness of your ad campaigns?
That’s where the Social media Ad intelligence kicks in.
Social media Ad intelligence brings a more profound plunge into the conversations that take place online, going past ‘likes’ and ‘retweets’ for a real look into how customers see a brand or business. Also, it provides a look into the way how your competitors are advertising by bringing you insights about their spending trends, their creative ideas, and which networks drive their growth. Businesses that take this sort of social knowledge and keep running with it are without a doubt at an enormous favorable position and are at a huge advantage over those people who don’t. Yes! That’s true.
What is Social media Ad intelligence?
Social media Ad Intelligence alludes to technologies and tools that enable marketing and advertising teams to keep an eagle eye on the social conversations and channels, to react to social signals and to incorporate the data so as to better comprehend a customer’s Social media behavior. Social media ad Intelligence enables the advertisers to gather data on a trend or brand from both open and closed social media platforms. Also, it helps to keep an eye on what your competitors are heading towards and what is making their ads successful. It provides you with detailed insights of the strategies used by your competitor’s, how they are winning people’s hearts, what’s making their ads popular, what keywords they are using and much more.
Social media Ad Intelligence is all around characterized as, “The management and analysis of customer data from social sources, used to activate, measure and recalibrate marketing and business programs.”
Why Social Media Ad Intelligence?
Social media Ad Intelligence brings a more profound plunge into the ‘listening’ tools of Social media, which go past the ‘likes’ and ‘retweets’, ‘shares’ and really delineate the real and the genuine show of what buyers feel and consider brands. The Social media Ad Intelligence also help businesses to get eccentric views into their competitor’s campaigns so that they can improve ad strategies for themselves as well as for their clients. The way to make the most out of social media life is “listening” to what your competitors, your audience or the market in general think of you.
Some of the key takeaways from Social Media Intelligence include:
No doubt, there are several ways to keep an eye on your competitors. The market experts do run a simple Google search every morning or see what they are- up to twitter etc or they even opt for an efficient social intelligence platform which keeps them providing with latest info, insights, real-time engagements of different things such as perception, awareness and overall sentiment through organization, brand product lines which make easier to understand how your contenders stack up for the competition.
One segment of Social media intelligence implies that content can be filtered and construed by opinion, feeling, and different levels of enthusiasm, regardless of whether positive or negative. This enables users/viewers to be separated by something other than the socio-demographics like age or sex, into focus groups for the ability to take advantage of precisely the correct group of audience. For advertisers, this can make exceptionally focused on advertising, promoting, and social media campaigns driving them out to the opportune individuals: those that are going to both appreciate and react to the message.
One of the pitfalls that comes with social marketing is the constantly changing nature of the most popular social media platforms. It is not necessary that if any popular brand puts up a great tweet- then their followers will cling to and follow the information which they have put out on the platform. Yes, that’s where the social media intelligence falls in, it can help you know the customer pain points encircling specific products and brands so as to create potent retention strategies.
As any good marketer knows, keeping an eye on all the developing trends is the single key to creating products that the people will be interested in, and marketing those products to drive sales. Social media ad intelligence also help the users to understand the current status and helps to stay up to date on what is happening today, while also making them to go back in time no matter a couple of days and years – so as to elevate a much better understanding of changing perceptions and how trends come and go and more pivotally, why?
Marketing & Advertising teams are continually doing what they can to comprehend their place in the business, develop new strategies and plans for catching everyone’s eye, and perceive where they remain among the current and potential customers alike. Brand analysis through social media ad intelligence recommends marketing and advertising teams real-time info and their brand’s current position.
The excellence of the social media is that it carries the users into direct contact with the people they’re endeavoring to influence, and offers one of its kind of marketing and advertising prospects for brands to connect with and collaborate with their most persuasive followers. Regardless of whether mom bloggers, tween fashionistas, or sports fan. But the point is – how do organizations approach finding these people? Social media intelligence can assist brands with determining who the most intense and most persuasive voices are in the online discussions encompassing their industry so as to connect straightforwardly to those social promoters.
One of the major things for brands using Social Media Ad Intelligence depends on how they effectively pull information collected and cogently sourcing it to every single business department involved. This embodies brand engagement grounded on the unequaled marketing analytics, social media intelligence and censoring of trends and posting. In this competitive world, one thing is very clear if you want to be successful then you have to be definitely one step ahead of your competitors. And this can be done with the help of Social Media Ad Intelligence. You have to be smart enough with planning your ad strategies and plans. Only then you will be able to establish your authority over others.