From websites and native advertising networks to mobile messaging apps and social media platforms, it is without a doubt that the digital marketing landscape has grown diverse and touched new pinnacles of modernity. And now that new year has arrived, we can expect that more advanced platforms, technologies, and new strategies will come and change the way businesses promote and sell their brands and products on the digital realm.
As digital marketing become more of a necessity than just an option, however, the number of companies using this strategy has grown massively as well. In digital advertising alone, recent statistics have shown that more and more businesses are willing to spend more of their marketing budget in paid ads in order to get their brands, products, and services in front of their customers. In fact, Google’s parent company, Alphabet, has increased its annual revenue by 21% year-over-year, with 85.8% attributed to their advertising business, which also hit a 20% increase compared to last year.
Such an increase in advertising revenue of Google only proves that the digital marketing landscape is getting more and more competitive. As such, it is only imperative for digital marketers to diversify their campaigns and incorporate some of the upcoming platforms that are already amassing high utilization from consumers and corporate customers alike.
To give you more insight about these new digital marketing platforms, technologies, and strategies, below are the key takeaways of the infographic from Digital Marketing Philippines, which shares some of the must-know trends that will continue to shape the digital marketing landscape in 2019:
- Voice search
- Video marketing
- Programmatic advertising
- Artificial intelligence in audience targeting.
- Visual search
- Facebook popularity decline
- Personalization in email marketing
Learn more about these trends and how they are set to impact the digital marketing industry this year by checking out the full infographic below.