A one day workshop was organised at the B-Nest of the Smart City Bhopal where the budding start up owners attended a session on digital marketing. Marketing in every form is very important for a business to survive and in today’s time digital marketing should be in everyone’s priority list. Two digital marketers Heely and Nelly Cools spoke about how the internet can be used wisely for marketing. In this era of online shopping it is the only way to reach people. This medium is comparatively cheaper then television and print marketing. Be it successful start-ups or established names all them are into digital marketing.