Marketing Strategy

3 Benefits of Implementing Automation Into Your Firm's New Year's Marketing Strategy | – RisMedia.com

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By introducing automation to your firm, you and your agents will reclaim lost time, and they will become digital experts. Keeping up with technology trends also acts as a great tool for you to retain your agents in 2019.

So what does offering an automation service for your agents even mean? Marketing automation is the process of taking a marketing tactic and using technology to make it less of a manual process. No longer do you have to force your agents to learn how to use a complicated marketing technology; now, it is done automatically.

You can introduce automation to your agents through email newsletters, digital ads, social media, and many other channels. One easy way to introduce automation is through the Adwerx Enterprise Automated Listing Advertising Program, a service that instantly creates customized digital ads that automatically launch as soon as a property is publicly listed for sale.

As 2018 comes to a close and 2019 begins, there is no better time to implement automation into your New Year’s marketing strategy. Not only will this make life easier for you, but also thrill your agents and their sellers. Here are just some benefits your brokerage will receive when the power of automation is applied and executed:

Help Your Agents Spend More Time Where It Counts
You and your agents are busy, and finding extra time in your schedules is always a challenge. So why not add an easy solution to your marketing that works while you sleep? Automation reduces the repetitive work of promoting your business and building new relationships. It will eliminate the time spent on tedious tasks so you can allow your agents to focus on what they do best: selling homes.

As agents continue to build their client base, it is critical to ensure they maintain great relationships with existing clients along the way. Automation is their secret weapon. It allows them to build their brand, while also constantly staying top of mind with the people who need to see them, without breaking a sweat.

Empowering Your Agents to Be Digital Experts
Forty-eight percent of firms say that keeping up with technology is one of the biggest challenges they have to face in the next two years, according to the 2017 Real Estate in a Digital Age Report by the National Association of REALTORS®. Offering a solution everyone can understand is a no-brainer. All of your agents—from Generation Z who are just entering the workforce to baby boomers who have a wealth of experience and expertise—can and should understand automation.  

For example, an automation service like Adwerx Enterprise will help you automate marketing for your agents’ listings and promote the home on premium websites, mobile apps, Facebook and Instagram, all without either of you lifting a finger.

Automation also means spending less time training your agents on technology and wondering if it makes sense to them. It is vital that all of your agents have the same advantages as your competition. Whichever platform you use to implement automation into your marketing plan, it will give your agents the competitive edge they deserve.  

Retain Your Top Agents
Agents enjoy being part of a brokerage that keeps up with the latest technology. In 2017, 45 percent of agents reported they would like to see the amount of technology offered by their broker expanded, according to the NAR report.

By having access to cutting-edge technology services, agents feel they are given an advantage at their brokerage, creating higher retention among agents. In return, if you are using automation to market sellers’ homes online, sellers are happy they are working with an agent who can provide this advantage for them, as well.

These benefits of automation will not only enhance the marketing strategy of your agents, but will also keep your brokerage ahead of your competition. Your agents’ sellers will be pleased that their agent is doing everything they can to get their home sold in the shortest amount of time possible. Above all, your agents will have access to an effective service that is easy to understand and use.

Implement an automation service, like Adwerx Enterprise, into your marketing strategy now to ensure a phenomenal New Year.

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