Social Media Marketing

Infographic: Social media marketing insights for the holidays | Articles | Social Media – PR Daily

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Social media is an important channel for marketers looking to make a
holiday splash.

As consumers begin their holiday shopping for gifts and bargains, they are
more and more likely to be influenced by social media posts. A well-placed
call to action on Instagram or Facebook, or a LinkedIn campaign, might make
the difference between a happy new year and a lackluster holiday season.


Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications

This infographic
details how marketers should approach social media efforts for the

Insights include:

  • Seventy-nine percent of marketers say they will run a holiday ad on
    social media this year.
  • Of the marketers who ran a holiday ad last year on social channels, 88
    percent say it was effective.
  • Some 56 percent say a holiday social media video campaign influenced a
    purchasing decision.

To learn how a social media campaign could help your holiday sales figures,
the full infographic

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