Riger Marketing Communications led a “Digital & Social Media Marketing Seminar for Businesses” brunch-and-learn workshop, hosted by Tioga State Bank.
Riger Partner Jamie Jacobs and Digital Orbit’s Jeff Horn held the workshop at downtown Binghamton’s DoubleTree Hilton.
The workshop showed the bank’s business customers how they can leverage today’s marketing tools. Jacobs and Horn covered traditional media, digital display advertising, click-through rates, site retargeting, contextual targeting, geo-fencing, video targeting, social media management and advertising, paid search, Google Analytics, and other results-oriented strategies and tactics.
Riger will lead a similar workshop at the Pumpelly House for Tioga State Bank’s Tioga County customers.