The Dorset Echo is offering businesses free opportunities to improve their skills at marketing online.
The Echo is running a series free digital marketing seminars at the Echo office in Weymouth in November.
There will be four events over two days, with different events for novices and those with some experience of the subject.
Tracy Hayden, Newsquest’s director of advertising Dorset, said: “Digital marketing is a must for every business.
“More and more consumers are researching and buying products and services online and having a solid digital marketing plan is the most cost-effective way to market your business.
“In short, by attending one of our free seminars we can help you navigate your way around the digital landscape and keep you ahead of the curve.”
The seminars will take place on Tuesday, November 6, and Wednesday, November 7, at the Dorset Echo offices at Fleet House, Hampshire Road, Weymouth.
The morning session each day, at 10am, is a premium session, aimed at businesses which already have a marketing expert in the organisation, or who are already spending on digital marketing.
The second session each day, at 2pm, is for any businesses which are keen to expand their digital knowledge, and which may not have a digital or marketing expert in the business.
Topics to be covered will include: How the marketing landscape has changed; setting realistic marketing objectives; multi-channel marketing; getting online display right; and social media – is it right for your business?
To sign up for one of the morning sessions, aimed at those with some knowledge of digital marketing, visit https://bit.ly/2P3S6qO.
To book for one of the afternoon sessions, suitable for all, visit https://bit.ly/2P0UcI5
Previous events have attracted positive feedback from those who came.
Andrew Filer from Mock Test Transfers said: “This was an excellent event, I wish I had attended sooner. It was a good introduction to the art of the impossible.”
Eddie Lawrence from Access Self Storage said: “I can highly recommend the Newsquest Digital Seminar. Always a good idea to keep up to date with technology, plus it’s a great event to network and speak with other industries.”
Rebecca King from Chepstow Racing and Events said:”It was a really good digital workshop and a real eye opener in terms of what you guys can do to elevate business.”
For more information, contact advertising director Tracy Hayden on 01202 411225 or at firstname.lastname@example.org