Marketing Strategy

Healthcare company Star appoints Bonfire to implement marketing strategy

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Star, a full-service resourcing and outsourcing company for the healthcare industry, has appointed Bonfire Creative Intelligence to devise and implement a new marketing strategy and programme, including the design and build of a new website.

The agency has created a brand guidelines with specific colour palettes and related imagery associated with Star’s outsourcing and resourcing part of the business. A campaign including online and offline advertising and direct mail is now being rolled out.

Star business development director, Ryan Wooller, said: “We were looking for an agency that was a great fit for Star in terms of both capability and chemistry. The team at Bonfire demonstrated an impressive understanding and interest in our industry, which led to the delivery of a well thought through strategy and creative yet actionable plan that reflects our ambitions to make an impact in our market.”

Stephen Judge, founder & strategic development director at Bonfire CI added: “Star is a dynamic business and this brief is a perfect fit for Bonfire. Our workshop helped us to unearth insights about the company and its market that led to the development of a strong strategic direction and a clear marketing plan, that will assist the company to continue building its brand and growing its business.”

Founded in 2001, Bonfire is a media-neutral creative consultancy delivering marketing, branding, design and advertising services.

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