Online Marketing

The top seven online marketing tools for business owners

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Organization of your online marketing tools is key to the success of your marketing practices. If you are not using the right tool to effectively manage your social platforms, this has to be changed immediately.

Platforms of social media management will assist you in managing various social profiles from one place, run contests, schedule posts beforehand, track analytics across different platforms, and many other tasks. These tools change the game when you are making your social media marketing strategy:

1. Talkwalker

Tired of tearing the hair, monitoring social media manually and following all conversations surrounding your hashtags?

TalkWalker handles the frustrating sections and collates mentions of your brand for you to concentrate on stuff that is fun. With the free marketing toolkit, it is easy to trace social footprints online. You will know the best social platforms and get insights that drive the majority of the engagement.

Visit Innovation Enterprise’s Big Data & Analytics for Marketing Summit in New York, December 12–13, 2018

2. Hootsuite and Buffer

This tool has a special place in the hearts of many because it is among the first tools of social media management that those in the industry tend to use. You can set up the hours you wish to post your content in the calendar and it will be sent out automatically as well as allowing you to set reminders for yourself.

Buffer is also similar to Hootsuite, and has been in the space of social media management for some time. It is a platform that allows for the management of several social profiles with ease. With a lot of tool overlapping features of Hootsuite, some favorite features of the Buffer include the ability to schedule content with ease while browsing the internet with their extensions of chrome. It also gives suggestions on the right moment to post according to the activity of followers.


The is a combination of powerful research tools Google Keyword Planner and Ubersuggest. This tool is a combination of qualities of these tools into one with additional features and unique data.

This tool receives data directly from the search engines and offers additional suggestions that are not visible with direct Google search. This tool is very powerful for searching long tail keywords. You can view up to 750 keywords. It supports 83 languages and 194 domains.

4. MailChimp

Whether you want to tell a story, share big news, or sell your products, MailChimp makes it easy to create bespoke email marketing campaigns that suit your message.

This allows you to remove manual tasks on your list and keep a personal touch. Pre-built automation provides room to focus on the strategy.

This tool integrates with other e-commerce providers for you to utilize purchase info to understand the effects of marketing and send personalized campaigns.

Visit Innovation Enterprise’s Digital Marketing & Strategy Innovation Summit in Singapore on October 10–11, 2018

5. FollowerWonk

FollowerWonk can be utilized to assist social media strategy efficiency. By the identification of followers and the active ones online, you will have the ability to target your message and get the best from your tweets.

This tool represents data graphically for active followers. It connects with Buffer to schedule posts on social media and analyze interactions.

6. Grammarly

Neither humans nor inbuilt spell checkers are perfect. Grammarly adds that vital additional editing layer, automatically checking anything you write on your desktop.

7. Ahrefs

All marketers need to know SEO.

Ahrefs make the job straightforward and simple, allowing you to keep track the performance of your keywords,analyze backlinks, analyze contents, measure social metrics, do keyword research, and measure the position of the keyword. It is a wholesome SEO tool to place you on the path of outranking your competitors. There are so many free SEO tools but only a few of them have the full breadth of reliable info like Ahrefs. This tool will give you great data to dominate your SEO.


You need good tools if you want to do marketing. It doesn’t make sense to skimp on your marketing tools, because when you decide to skimp on tools, you immediately damage your marketing efforts.

Regardless of if you choose the tools I have recommended above, make it your job to find the right tools for your social media marketing campaign.

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