UK-headquartered firm Elixirr has been named as a winner the 2018 Drum Marketing Awards for its ‘Challenger Consultancy’ marketing strategy. The firm fought off competition for B2B Marketing Strategy of the Year from seven other firms from across the business spectrum to take the prestigious prize.
Having grown exponentially since its launch in 2009, Elixirr often characterises itself as ‘young and ambitious’. The self-styled ‘Challenger Consultancy’ was named one of the fastest growing consulting businesses in Europe last year, having recorded a revenue of €21.5 million, at a growth rate of 424% while, following its expansion into the US, the firm performed a similar feat in the American market.
Such success at a new firm cannot come without an effective market strategy, however, with new, smaller firms often struggling to win a market share from the established names of the consulting industry without such a plan in place. According to co-founder and Managing Partner Stephen Newton, Elixirr was no different in this regard. Speaking to Consultancy.uk in a recent interview, he said, “Sourcing a revenue stream independent of my personal network was difficult without that reputation, so one of the key steps we took to overcome that was to build market recognition and invest in our brand.”
To that end, this year, Elixirr’s ‘Challenger Consultancy’ brand strategy was nominated for a top prize at the Drum Marketing Awards. The firm was shortlisted for the B2B Marketing Strategy of the Year gong back in May, and following the award ceremony during the summer, it was eventually announced that the firm had fended off competition from seven other entities to take the accolade home. Elixirr had been shortlisted alongside financial institution Barclays, as well as marketing agencies Earnest, Harvard, mark-making, RLA Group, Stein IAS and Velocity Partners.
Commenting on the result, Ellie Duffus, the Marketing Principal who leads Elixirr’s marketing strategy, said, “Our team do amazing work every day for our clients and it’s this that inspires us all to proudly tell our stories, share Elixirr’s expertise to deliver more for our clients. From a marketing perspective, this value manifests through a combination of strong positioning, expertise, creativity and personality. It’s humbling to have been given such an accolade – thank you to The Drum!”
Graham Busby, one of Elixirr’s founders and a Partner at the firm, added, “Our clients often comment on the strength of our brand and marketing and to now be recognised by The Drum with an award of this calibre is something quite special. We really do put our heart and soul into the design and delivery of our marketing strategy, and every single member of the Elixirr team is an important part of it – congratulations to them all!”