SEO and content marketing have changed the digital marketing world.
As the CEO of a web design firm that works with top clients across Canada, I wanted to spread the word about how SEO lends a hand with brand awareness, website traffic, PPC and lead generation.
Before jumping into the interrelationship between SEO and content marketing, let’s have a look at what the terms actually are. SEO refers to the technical process of increasing the quality of traffic and attracting maximum visitors to your website. On the other hand, content marketing is focused on using valuable and relevant content to drive profitable customer or client action.
SEO without content marketing is like a body without a soul. In particular, SEO is actually strategized around content marketing since every website needs words, articles, substance, keywords, etc. In order to be successful, both must go hand in hand.
The essential element of SEO is about researching and finding relevant keywords and making use of them in your content so they rank higher in the search engine results pages (SERPs). It’s important to use keywords in an appropriate manner and follow a strategic approach. You should never stuff a page with keywords and overoptimize. SEO and content work in balance.
Keyword strategies are imperative for effective search engine marketing (SEM). At our organization, we hunt for the top websites and competitive keywords that are closely associated with the specific business or industry we’re working with. We follow a logical approach and use Google’s Keyword Planner, a keyword analysis tool, to analyze the most popular keyword volume and competition (high, medium or low). We use the long-established AdWords database of diverse industries including health, technology, entertainment and much more.