RAPAPORT… Rapaport Academy has created two online courses to help
retailers improve their marketing and sales.
The e-learning platform launched the new programs in
response to retailers’ requests for extra resources to help their online and
in-store activities, it said Wednesday. Digital Marketing Essentials for
Jewelers teaches retail-store owners how to use online marketing to boost their
business and increase traffic and sales. The Diamonds & Jewelry Retail Sales
Master Class covers the in-store sales process.
The new courses complement Rapaport Academy’s existing
online classes, which help professionals boost their knowledge of the practical
and commercial aspects of the diamond and jewelry industry.
The online format accommodates people’s busy schedules,
allowing them to complete the courses at their own pace from any location and
Rapaport Academy is part of the Rapaport Group.