Marketing Strategy

Embraer Marketing Strategy Focuses On Its Key Features

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GENEVA—Innovation, disruptive technology, performance and best value for money are key elements that Embraer is promoting to sell new aircraft, says Michael Amalfitano, president and CEO of Embraer Executive Jets.

Embraer used the 2018 European Business Aviation Convention & Exhibition here to introduce the latest, enhanced editions of its popular Phenom 100EV and new-generation Phenom 300E light jets; new-design plush seating for the Legacy 450 and 500; and the next step in …

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