Marketing Strategy

5 Key Tips for Building a Successful Email Marketing Strategy

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Email marketing is one of the best strategies for promoting products and building a loyal audience. In fact, email has an ROI (return on investment) of 122%, which is 4X better ROI than social media and paid search.

However, not every business is successful at email marketing. Mainly because they approach it without a proper strategy.

Sending random emails to your subscribers hoping for the best is not a good way to get the most out of your email marketing efforts. You need to craft a strategy with a plan for achieving your business and sales goals.

In this post, we’ll share a few tips you can use to craft your own email marketing strategy that delivers better results.

Craft automated follow-up sequences

What do you do when a customers abandon your website half-way through the checkout process, or abandon their shopping cart, or leave your website after viewing the pricing page? You get in touch and ask them to come back to your website, of course.

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In this kind of situations, there’s no better way to reach out to your potential customers than sending an email. Sending a follow-up email to your abandoning customers to remind them about their unfinished shopping cart or to offer a discount on a pricing plan is a great way to drive more sales.

Make sure to setup automated email sequences to follow up with these visitors to encourage them to get back to your sales funnel.

Ask for feedback

No product, service, or business is perfect. Improvement is a massive part of sustaining business growth. When it comes to making your products and services better, customer feedback is the key.

Even the world’s biggest brands like Apple always listen to customer feedback and roll out updates to its software and products to make them better. As a small business, you also have to gather feedback from your customers to find more ways to improve your products and services.

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Luckily, by growing an email list, you will also be building a loyal and an engaging audience around your brand. You can use this audience to gather feedback or do surveys and polls.

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For example, when a customer buys a product from your store, send a follow-up email asking them to rate or review the product.

Segment your email list

An important part of email marketing is creating effective email campaigns. This involves sending personalized email targeting specific audiences in your email list. Like sending specially crafted email promotions to parents or promoting your SaaS products to business owners.

List segments help you create better email campaigns by categorizing your email list into smaller groups. For example, you can create a list segment for the location to create a group in your email list based on the location of your subscribers. Or the job title, age, gender, etc.

With the help of these list segments, you’ll be able to run even better promotional campaigns via email to boost your email open rates, click-through rates, and generate more sales.

Take advantage of transaction emails

Every blog, business, startup, or online store has a transaction email. Whether it’s to confirm a purchase or a signup to a newsletter, sending a transaction email is a must for every email marketing strategy.

Instead of making these transactional emails boring and unimportant, you can use it to your advantage to tell your customers and leads about your products and services.

For example, include a link to get a free trial to your software or a coupon code in the transaction email to let your customers get a discount on their next purchase.

Use mobile-first email designs

47% of email opens happen on mobile while desktop accounts for only 17%. If you craft your emails only focusing on desktop devices, you’ll be missing out on a lot of engagement.


Make sure that you choose a mobile-optimized design for your emails. When in doubt, go with a simple text-based email template. According to HubSpot, 64% of users prefer rich text emails.


In 2017, the number of email users hit 3.7 billion. By 2020, it’s expected to grow over 4.2 billion users. As you can imagine, email is very much alive and it’s here to stay for a very long time. If you still don’t have an email list yet, then now is the best time to get started.

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