Online Marketing

197 youth benefit from online marketing programme in B/A

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By Dennis Peprah, GNA

Sunyani, May 4, GNA – The first batch
of beneficiaries of the Online Digital Marketing and Entrepreneurship Programme
have passed out after 16 weeks of intensive training on Digital Media
Management to optimise their marketing efforts and create new opportunities.

197 out of the 245 beneficiaries,
selected from the various municipalities and districts in the Brong-Ahafo
Region, passed the assessment exercise and received a tablet each from the
National Youth Authority (NYA).

The NYA launched the programme, which
targets young people between the ages of 15 and 35 years in 2017, to equip them
with the requisite technology-driven entrepreneurial skills to use social media
effectively to market their products and services.

At the closing ceremony in Sunyani on
Thursday, Mr Emmanuel Sin-Nyet Asigri, the Chief Executive Officer (CEO) of the
NYA, said the programme targeted more than 3,000 youth to train them in
Information and Communication Technology (ICT) by December 2018.

Mr Asigri said the training exposed
the beneficiaries to Mobile App Programming to acquire basic technical skills
in ICT to develop, promote, and sell local products online.

Satisfied with the performance of the
participants, the CEO said applications for the next batch of the training
would be opened in July and advised prospective applicants to visit the NYA’s
website and register.

He urged the participants to apply
the knowledge acquired by using the tablets to explore online job opportunities
and showcase their potentials and activities.

The beneficiaries expressed
appreciation to the NYA and the Government for the training, which, they said,
had created opportunities for them to use the internet efficiently.

Michael Kata Bosompem, a beneficiary
from Bomaa in the Tano North District, appealed to government to continue to
support and sustain the programme to benefit other unemployed graduates.

Leticia Tabuaah, a Senior High School
graduate, said she sold fresh Tilipia and that the training had empowered her
to sell the fishes online, which had increased her income.

“My customer base has increased
tremendously as they always placed orders online, and I am very thankful to the
Government for giving me this opportunity to learn ICT,” she said.


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