RALEIGH, N.C., April 02, 2018 (GLOBE NEWSWIRE) — Aeon Ads, a digital marketing start up specializing in search engine optimization, announced today that the company is looking into the next generation of audience targeting and what that entails for the industry. Amid recent developments they decided to release the results of their own independent research.
“We are focusing on the interpretation of online advertising in relationship to its social, cultural and financial context. The notion that it sometimes manipulates the narrative amidst privacy concerns is something we don’t endorse. Our approach is to understand how it works and then present a solution,” said Elias Manolopoulos CEO of Aeon Ads.
Agencies have started to evaluate what platforms are more suitable than others to deliver their message to potential consumers. The data indicates that there is a conflict between a world that wants an advertising process that is less “noisy” and invasive and one that give us messages in a subliminal sort of way.
Which approach is better? Some people feel these methods violate their privacy, a privacy that everyone willingly gives up when they accept the terms and conditions of these apps. From a marketing point of view, some say its the only way to make the process more accurate and give users more relevant and refined content. Advertisers seem to believe in the latter since only a handful, so far, have decreased their online spending.
The only way to resolve this is to give people control of their data and what they want to share including an option to opt out completely. Posting and liking content is fine but having the ability to adjust your feed is where the solution lies.