For as far as we all remember, education and training of any kind was always limited to a classroom setting with benches and desks, blackboard and teachers and professors engaged in process of imparting knowledge to the students. With the changing trends and scenario, blackboards were replaced by smart classes and tabs replaced the books and notebooks.
And now, the trend has shifted towards online classes where the students of any age group, be it young or old, can study and train in any course in the comfort of their homes. Online courses are becoming a big hit with people today.
Digital marketing is another trend that has picked up the speed with almost every company trying to find their space in the web world. We are all aware that almost 75% people all around the world are using the internet, one way or the other. Thus, digital marketing has a wider reach than any other medium in today’s net-savvy world.
What is online learning?
Online learning refers to learning online with the help of the internet within the comfort of one’s house or any other preferred location, even when on the go. The students don’t have to go to the centres or institutes, attend lectures or take down notes. In online learning, the experts in the field pass on their knowledge in a more gratifying manner.
Why should one opt for digital marketing and training courses online?
Digital marketing is a fast growing industry and one that is providing great career opportunities to people around the world. All the industry demands,is, qualified and properly trained individuals with in-depth knowledge of the industry and the underlying concepts, principles and the framework.
Online courses help people achieve just that. For instance, the Digital Marketing Certified Associate (DMCA) course at the MarketMotive is planned in such a way that provides you a deeper understanding of the digital marketing concepts like Social Media marketing, SEO strategies, Web Analytics, Content Marketing, pay-per-clicks, and other related topics. There are 8core modules that are specially designed to equip the students to put the training to better use.
Although, there is a certain group of people who are more comfortable learning in a traditional classroom environment and prefer gaining the degree and certification the traditional way, there has been an imminent rise in the number of people opting for the online courses.
Online digital marketing training by MarketMotive can help people who are already working in the marketing field, or are in the web related services or are just entering the digital marketing world, in the following ways.
- Provide a strong understanding of the core concepts of digital marketing
Online digital marketing courses are designed by the experts and professionals who pass on their knowledge to the students with the help of specially formulated course plan and study materials. This helps the students to have a strong understanding of the core concepts and the workings of the digital marketing world.
- Enhances the authorization of the individuals
Digital marketing certification equips the individuals with practical knowledge and since the candidates have a strong understanding of the core concepts of internet marketing, they will be able to portray better drive and authority over others. The certification is a proof of the training and knowledge that you have gained via a reputed trainers and this will gain you an edge over the others in the same field.
- Makes you a better choice for hiring
Online digital marketing certification increases your value in the job world where there is a higher demand for more qualified and expert candidates in comparison to other regular candidates. Certification from the reputed online training portals will give your prospects a boost in the right direction.
- Added bonus of studying while employed
People who are already working in the marketing field and want to add more credentials to their resume or want to gain more knowledge and be up-to-date with the marketing trends, online courses are the best option for them. This option works in their favour as they can study while earning, without having to devote their time in attending lectures and attending classes. This also helps them in brushing up their already acquired skills.
- It is more convenient and flexible
Online courses can prove to be more convenient and flexible for the students as they can study in their own time and at their convenient place. They can allocate time to various activities throughout the day, giving equal importance to everything that has priority in his day’s schedule, be it work, study, family, social obligations, and personal recreation. Online courses help them to reduce stress that tends to build up when they have to over-schedule the activities in order to accommodate each one of them within short time-frame.
- Helps in increasing your network
Any digital marketer will agree that the secret to a successful marketing strategy is networking. With online courses you are able to meet students from around the world, and there you might meet your prospective business partner, supplier or even clients. Online courses also pave way for fresh ideas that are passed around among the student communities.
- Helps in building your own business
Online marketing courses have helped quite a few start-ups to grow from the ground with the in-built internet marketing training and knowledge.
What to look for when applying for online marketing course?
A digital marketing course provides the much needed knowledge to students to meet the demands of the current market scenario. But, when looking for online courses in digital marketing, bear in mind a few pointers before deciding on one.
- The reliability of the online portal
- Course’s relativity in the current market
- The syllabus covered
- Its usage for you and your career
- Does it help to further your career upwards?