Marketing Strategy

Marketing strategy for UTEP Athletics focuses on growing fans

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The new UTEP athletic director Jim Senter wants to make sure fans are going to games.

Senter said the Miners not only need to win on the field and the court, but they need to win on the streets.

“Every person can make a difference. Every person makes a difference,” said Senter.

A big part of making a difference starts with a good marketing strategy for UTEP Athletics.

“We need help in grassroots marketing, which means us engaging more people and building a fan base of volunteers which can help us reach the masses of El Paso. We have to embed ourselves, where we grow a fan base, organically. And authentically, to be able to earn their trust and their respect and their time to come support us,” said Senter.

The athletics department is launching a new fan council with 30 community advocates.

Senter hopes the council will help UTEP pinpoint what needs to be done to get fans in the stands.

You can speak directly with Senter, football coach Dana Dimel and UTEP broadcaster Jon Teicher at our Town Hall: Rebuilding UTEP Athletics Tuesday at 6 p.m.

Be part of the audience at our studio. We are located at 200 S. Alto Mesa Drive.

Seating is first come, first served, so be here early to get the best seat in the house!

If you can’t be here in person, watch us live on, Facebook: KFOX-TV or on KFOX14.

Be part of the conversation using #YourVoiceYourFuture to have your questions and comments be heard during our town hall.

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