Online Marketing

First Squared Online cohort graduates with digital marketing skills

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Close to 100 business leaders from 79 Singaporean companies graduated from a digital marketing leadership program in Singapore this week, as part of efforts by companies to digitalize their business and drive transformation within their organizations.

Aimed at fostering digital leaders and developing digital marketing competencies, the ‘Squared Online for SMEs’ program was aimed at fostering a generation of digital leaders. Attendees include representatives from home-grown firms such as heavy equipment rental firm Hiap Tong Corporation Ltd, and British retailer Mothercare, a longtime brand in Singapore.

Launched in 2017, the program leverages the Squared Online curriculum and the eventual goal of training 1,000 digital leaders by 2019. It is a partnership between Google, training provider Avado, and the Infocomm Media Development Authority (IMDA) to support IMDA’s TechSkills Accelerator initiative.

Participants attended online classes held over 24 weeks by a team of industry experts who helped hone participants’ skills in critical areas such as social, mobile and data analytics. The knowledge is designed to empower professionals to transform their businesses through technology and capitalize on the opportunities created in a digital economy. 

Local firms that attended the Squared Online for SMEs program performed better than their global counterparts with a pass rate of 85 percent, slightly higher than the global average of 82%. This indicates a strong interest and growing recognition among local SMEs of the importance of building a strong digital strategy to reach out to new potential customers.

“With technology, we can give Singaporean SMEs the tools they need to compete with larger brands globally. We can help them expand locally, launch a successful app or go global. We hope that the successes of this graduating batch of companies will inspire others to learn how to harness the power of online to take their business to new heights,” said Stephanie Davis, the country director at Google Singapore.

“Digital transformation is happening across every sector, from retail to manufacturing to professional services. We urge more SMEs to build up their digital capabilities and seize the new opportunities in a digital economy,” said Tan Kiat How, chief executive of IMDA.

Further reading:

Global CMOs: Brand experience vital for marketing success

Data and its role in content marketing success

The future of digital marketing

Let’s block ads! (Why?)


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