Marketing Strategy

CITVC Expands Global Marketing Strategy for CCTV

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BEIJING, LOS ANGELES and NEW YORK, March 13, 2018 /PRNewswire/ — Jianing Shen, Assistant to the President of CITVC, the distribution arm of CCTV, and General Manager of China Radio, Film & Television Programs Exchanging Center (CHNPEC), announced a major communication expansion plan starting in Spring 2018. As part of this initiative, CITVC hired global content industry media agencies – MJ Global Communications (MGC) and Pink Orchid International (POi). Panayiota Pagoulatos, MD of POi and MJ Sorenson, CEO of MGC are co-managing the overall global communications strategy. 

Following the MIPCOM 2017 announcement of CCTV’s international doc co-production deal in the U.S. with A+E Networks for The Silk Road – Reborn, CITVC will continue to promote its initiatives with announcements of new co-production deals, program launches, and events including the promotion of its proprietary trade market, the 15th China International Film & TV  Program Exhibition taking place in Beijing on May 17-19, 2018.

Sorenson and Pagoulatos were long-time sales and marketing colleagues at Reed Midem before they began their private companies. Sorenson’s career also includes executive marketing and communication roles at MTV Networks and the International Emmy Awards, launching MGC in 2011. Pagoulatos started POi in 2017 and has extensive marketing, sales and production experience. Their client portfolios include major Asian companies, along with several international distribution and production orgs.  

Jianing Shensaid, “CCTV has several fantastic productions in development along with many great programs in our catalog that we want to promote, as well as upcoming co-production deals and events. MJ and Panayiota have stellar reputations in the industry. We are confident that we will work in harmony to communicate the CCTV story within the international content community. We are excited to expand our communication efforts, especially with the recent co-production announcement with A+E Networks for The Silk Road – Reborn, and more to come. We are also putting emphasis on promoting our MIPTV presence and the upcoming China International Film & TV Program Exhibition taking place in May.”

MJ Sorenson & Panayiota Pagoulatosadd, “CCTV is the preeminent leader of Chinese broadcasting and production. Their ambitious slate of new productions, major co-production deals and special events need to be highlighted within the industry. The time has never been better for CCTV to showcase their strong creative and competitive production values to the international community. We are honored to be part of the team.”

For information, contact:

MJ Sorenson                                                Panayiota Pagoulatos 
MJ Global Communications                         Pink Orchid International 
Beverly Hills, CA                                          New York, NY
Tel: (646) 225-6590                                     Tel: (212) 235-1870



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