When faced with a legal issue, many people don’t turn to an actual lawyer. Instead they choose to seek answers on their own. In this report from On The Road, host Patrick Palace talks to Catherine Sanders and Nicole Bradick about how lawyers and law firms can thrive amidst the rising popularity of self-help legal technology. They discuss the services clients seek from a firm, providing “freemiums” or free perks in order to build trust with potential clients, and how to customize company websites that cater to client needs.
Nicole Bradick is a former lawyer and the founder and CEO of Theory and Principle, a legal technology product development firm.
Catherine Sanders Reach is the director of Law Practice Management and Technology for the Chicago Bar Association.
Patrick Palace interviews Nicole Bradick and Catherine Sanders Reach about how lawyers can compete with self-help legal technologies.