Online Marketing Tips

13 Marketing Strategies Real Estate Investors Can Use To Improve Their Business

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According to a report by theNational Association of Realtors, as many as 51% of buyers found the home they purchased on the internet. This staggering stat shows that the power of being present online with your marketing efforts as a realestate business is key to your success. 

From digital advertising to social media to just being present and visible in the community, there are several strategies that can make a difference in how quickly your business grows year to year.

Below, 13 members of ForbesRealEstateCouncil share some of the best marketing strategies a realestate investor can deploy to improve their business operations.

All photos courtesy of Forbes Councils members.

Forbes Real Estate Council pros weigh in.

1. Use Social Media

As an investor, in the past you would have to pay a lot of money for advertising to promote your properties if you were looking to fill your vacant spaces. Now, the best way is by posting a video or picture of your property on all your social media platforms, and you will get more views and people reaching out to you for more info. LinkedIn works the best for me. – Pamela J. Goodwin,Goodwin Commercial

2. Know Every Customer By Name

Whether looking to invest in single family, apartments or skyscrapers, realestate investors have a huge advantage over other businesses in that they can know every potential seller by name. Leveraging public records to build a database of property owners that fit your criteria is a powerful way to make sure your marketing efforts are perfectly targeted to close more deals. – Sean O’Toole, PropertyRadar

3. Build A Network Of Relationships

The best marketing is organic, and the best growth is through a network of relationships. Ensure that you are investing in the people involved in your realestate business, and that will ensure your business has a moat built around it. From appraisers, brokers, lenders, attorneys, inspectors to contractors, a strong network will amplify your net worth. – Sohin Shah,InstaLend

4. Focus On Public Relations

PR isn’t just telling the world how you operate and what you’re achieving. If done correctly, it helps maintain a consistent presence with market perception — and consistency is the key to any marketing. Social media is important as a low-cost method for pushing whatever PR placements you get out to the masses. If used correctly, the market begins to understand who you are and when they need you. –Lee Kiser,Kiser Group

5. Try All You Can Afford To

If I claimed to know the single best marketing tool, you should listen to nothing I say after that. Here is what I can tell you works: marketing. Face to face, knocking on doors, shaking hands and kissing babies. The world is in flux. What works today doesn’t exist tomorrow. Try all you can afford to. Measure results. However, what will always work is beating the streets. –Mark Bloom,NetWorth Realty 

6. Be Original

Stay true to yourself and your particular strategy within the industry. It’s better to be a master of one than a jack of all trades. Also, make sure to cast a wide net and make a lot of noise across various social media channels. –Engelo Rumora,List’n Sell Realty

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According to a report by theNational Association of Realtors, as many as 51% of buyers found the home they purchased on the internet. This staggering stat shows that the power of being present online with your marketing efforts as a realestate business is key to your success. 

From digital advertising to social media to just being present and visible in the community, there are several strategies that can make a difference in how quickly your business grows year to year.

Below, 13 members of ForbesRealEstateCouncil share some of the best marketing strategies a realestate investor can deploy to improve their business operations.

All photos courtesy of Forbes Councils members.

Forbes Real Estate Council pros weigh in.

1. Use Social Media

As an investor, in the past you would have to pay a lot of money for advertising to promote your properties if you were looking to fill your vacant spaces. Now, the best way is by posting a video or picture of your property on all your social media platforms, and you will get more views and people reaching out to you for more info. LinkedIn works the best for me. – Pamela J. Goodwin,Goodwin Commercial

2. Know Every Customer By Name

Whether looking to invest in single family, apartments or skyscrapers, realestate investors have a huge advantage over other businesses in that they can know every potential seller by name. Leveraging public records to build a database of property owners that fit your criteria is a powerful way to make sure your marketing efforts are perfectly targeted to close more deals. – Sean O’Toole, PropertyRadar

3. Build A Network Of Relationships

The best marketing is organic, and the best growth is through a network of relationships. Ensure that you are investing in the people involved in your realestate business, and that will ensure your business has a moat built around it. From appraisers, brokers, lenders, attorneys, inspectors to contractors, a strong network will amplify your net worth. – Sohin Shah,InstaLend

4. Focus On Public Relations

PR isn’t just telling the world how you operate and what you’re achieving. If done correctly, it helps maintain a consistent presence with market perception — and consistency is the key to any marketing. Social media is important as a low-cost method for pushing whatever PR placements you get out to the masses. If used correctly, the market begins to understand who you are and when they need you. –Lee Kiser,Kiser Group

5. Try All You Can Afford To

If I claimed to know the single best marketing tool, you should listen to nothing I say after that. Here is what I can tell you works: marketing. Face to face, knocking on doors, shaking hands and kissing babies. The world is in flux. What works today doesn’t exist tomorrow. Try all you can afford to. Measure results. However, what will always work is beating the streets. –Mark Bloom,NetWorth Realty 

6. Be Original

Stay true to yourself and your particular strategy within the industry. It’s better to be a master of one than a jack of all trades. Also, make sure to cast a wide net and make a lot of noise across various social media channels. –Engelo Rumora,List’n Sell Realty

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