2018 is the year of digital communication, and social media being a crucial part of it has been and will keep on influencing digital marketing extensively. A big benefit of social media marketing is that it brings with it quantifiable results, so you can set goals for your business and track them as well. However, the world of social media network is dynamic and is ridden with change. So, it’s imperative that we check on and always know the important numbers behind it.
Nearly 80 percent of Americans use social media, resulting in billions of engagement-based actions every day. This rich, consumer-generated content provides marketers with an organic view into their audience’s lifestyles, interests and brand preferences which can help you unlock answers to some of your biggest marketing questions.
We at Martech Advisor have been covering valuable and awesome content around the social media marketing space over the years. And our one-click download ‘The Best of…’ Compilation this month features the best writing on Social Media Marketing on MTA in 2017 and till date!
- Articles by Director of Product Marketing at Experian Marketing Services, Senior Director Industry Leadership at Hootsuite, our very own Martech Maven Chitra Iyer, the CMO of Workfront, CTO and CEO of Digimind and Corporate Marketing Manager of Blue Fountain Media.
- Interviews with Marshall Kirkpatrick – Product Director at Sprinklr and CEO of Snaps.
- And finally, a roundup of the most interesting news related to product releases, updates and funding from the world of Social Media Marketing in 2017 to date.
We hope you enjoy this one and come back next month, when we cover “The Best of .. AdTech in 2017 and early 2018”.
Tell us what you think and what themes you would like us to cover in future ‘Best Of…’ issues. Email us at email@example.com