Marketing Strategy

Agent to Agent: Going to Market

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Looking for new ways to generate more income should be one of your top goals at the beginning of each and every year.

So what have you been doing in regards to your marketing efforts so far in 2018?

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Even though the month of February is still considered to be the beginning of the year, now is definitely the time for you to start finalizing your marketing strategies for the remainder of the year. By doing so, you’re setting yourself up for the best chance at building the successful marketing strategies you’re going to need the rest of the way.

It’s important for you to understand that the overall success of your business is going to depend on what your marketing strategy is.

The marketing plan you create for your business needs to include very specific strategies when it comes to how you’re going to promote, and be sure to set realistic goals so you’re not setting yourself up for failure.

Where are you currently putting your marketing efforts? Have you created a new marketing plan for this year? Or did you revise an old one? Because there are numerous ways you can choose to market your business, you must make sure you’re always using the best marketing method for any particular moment, i.e. marketing trends.

Are you super focused on how to spend your marketing dollars? Making sure all of your marketing dollars are well spent is essential, as you want them to work as hard as possible for you so you can reap the best benefits!

More questions to consider;

—Have you already decided how you’re going to increase your sales from last year? Have you put a plan in place to make it happen?

—Did you very carefully track all of your marketing effort that you did last year? Is it all available to you in an easy-to-read format so you can fully understand your marketing efforts at a glance?

—Do you already understand what is going to work and what isn’t? Or are you still trying to figure out the best ways to market your business?

READ MORE: The Millennial Travel Agent: Projecting Professionalism

Here are a few marketing tips/advice that can help this new year be your best year ever!

—Market to a new niche OR continue to dominate your chosen niche.

Expand your Social Media presence.

—Write, post a Press Release.

—Revisit past clients.

—Request feedback from your customers.

This is also the perfect time for you to do more continuing education, like take classes at the Travel Agent Academy where you’ll gain lots of product knowledge. Another option includes TASK Live, where you’ll learn how to increase sales and commissions, as well as the best branding and marketing methods.

Continuing with your certifications within the industry is the best way to ensure your continuing success!

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