Success Tips

How Not To Hustle Your Way To Success: 4 Tips For Aspiring Entrepreneurs

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Jonathan Goodman, a leading global authority in helping fitness experts take their business online, is the 32-year-old founder and CEO of J. Goodman Consulting Inc., parent company to the Personal Trainer Development Center and OnlineTrainer.com. Although the Millennial entrepreneur built his multimillion-dollar business serving tens of thousands of people and personal trainers from a handful of employees in just six years, he believes the key to success lies in knowing how not to hustle – tips he shares here.

Mark Adams

Online fitness entrepreneur Goodman believes not hustling is the key to success. (Photo by Mark Adams)

“Nobody ever did anything impactful or meaningful by hustling,” Goodman says. “For the most part, all that happens when you’re hustling is that you make a bunch of silly social media posts that you haphazardly publish with no strategy in mind. I believe that if people chilled out more, thought more, and got bored more often, they’d come up with more eloquent solutions to their problems so that they didn’t feel the need to be omnipresent for no reason.”

Goodman himself was a personal trainer for almost eight years when he hit the ceiling on earning, as most trainers do when trading time for money. He had explored multiple ventures such as smoothie bars prior to his current success, but all had failed. With his other side hustles waning, yet unable to duplicate himself, Goodman decided to write a book for trainers and create a website to promote it.

Mark Adams

Goodman leads a Mastermind Talk in Toronto, Ontario. (Photo by Mark Adams)

This is how his first venture, the Personal Trainer Development Centre, was born. A few years later, Goodman had built a widely respected and rapidly growing business in helping other personal trainers in essence “duplicate themselves” by building online businesses. As for pursuing his life purpose, Goodman says, “I don’t have one. I have fun with my work and people seem to benefit from it. I work in a series of sprints, taking on one major project that fires me up at a time. Once it’s done, I leave it and move onto the next.”

Mark Adams

Goodman is careful not to commit to anything that doesn’t further his business or personal life. (Photo by Mark Adams)

Goodman offers these four non-hustling tips for aspiring entrepreneurs:

  1. Learn to say no.

Say no to&nbsp;anything that represents a distraction from your business goals or how you want to live your personal life.&nbsp;For example, I have realized that almost all podcasts, speaking events, brain-picking coffee dates, and get-togethers with no explicit purpose take away from my business and personal life. Cut these things out to make more time for what really matters.

  1. Do not rely on emotional cues when making&nbsp;important&nbsp;decisions.

Apply a rational filter to everything before you execute.&nbsp;Try to avoid getting sucked into emotion-based responses that will undermine your business progress or personal life. At a minimum, count to 10 before agreeing to do anything, even if it’s a relatively small request for your time, like an interview.

  1. Ask yourself this simple question.

Before making any decision, ask yourself: “Will this allow me to spend more time with those I love?”&nbsp;If I can’t say yes to this question, if it is not important enough for me in the long run in terms of helping the people I love, then you can bet your arse it isn’t worth hustling for.

  1. Set in&nbsp;mind your freedom number.&nbsp;

Your “freedom number” is the number of dollars you need per month in order to fulfill your basic needs: Rent, food, funds to care for others (if applicable), and a small amount for extravagances (which I call my “do something special for my beautiful wife” fund). Having this number in mind at all times is extremely important because you know that if the worst case scenario occurs and you burn out, this is all you really need.

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Jonathan Goodman, a leading global authority in helping fitness experts take their business online, is the 32-year-old founder and CEO of J. Goodman Consulting Inc., parent company to the Personal Trainer Development Center and OnlineTrainer.com. Although the Millennial entrepreneur built his multimillion-dollar business serving tens of thousands of people and personal trainers from a handful of employees in just six years, he believes the key to success lies in knowing how not to hustle – tips he shares here.

Mark Adams

Online fitness entrepreneur Goodman believes not hustling is the key to success. (Photo by Mark Adams)

“Nobody ever did anything impactful or meaningful by hustling,” Goodman says. “For the most part, all that happens when you’re hustling is that you make a bunch of silly social media posts that you haphazardly publish with no strategy in mind. I believe that if people chilled out more, thought more, and got bored more often, they’d come up with more eloquent solutions to their problems so that they didn’t feel the need to be omnipresent for no reason.”

Goodman himself was a personal trainer for almost eight years when he hit the ceiling on earning, as most trainers do when trading time for money. He had explored multiple ventures such as smoothie bars prior to his current success, but all had failed. With his other side hustles waning, yet unable to duplicate himself, Goodman decided to write a book for trainers and create a website to promote it.

Mark Adams

Goodman leads a Mastermind Talk in Toronto, Ontario. (Photo by Mark Adams)

This is how his first venture, the Personal Trainer Development Centre, was born. A few years later, Goodman had built a widely respected and rapidly growing business in helping other personal trainers in essence “duplicate themselves” by building online businesses. As for pursuing his life purpose, Goodman says, “I don’t have one. I have fun with my work and people seem to benefit from it. I work in a series of sprints, taking on one major project that fires me up at a time. Once it’s done, I leave it and move onto the next.”

Mark Adams

Goodman is careful not to commit to anything that doesn’t further his business or personal life. (Photo by Mark Adams)

Goodman offers these four non-hustling tips for aspiring entrepreneurs:

  1. Learn to say no.

Say no to anything that represents a distraction from your business goals or how you want to live your personal life. For example, I have realized that almost all podcasts, speaking events, brain-picking coffee dates, and get-togethers with no explicit purpose take away from my business and personal life. Cut these things out to make more time for what really matters.

  1. Do not rely on emotional cues when making important decisions.

Apply a rational filter to everything before you execute. Try to avoid getting sucked into emotion-based responses that will undermine your business progress or personal life. At a minimum, count to 10 before agreeing to do anything, even if it’s a relatively small request for your time, like an interview.

  1. Ask yourself this simple question.

Before making any decision, ask yourself: “Will this allow me to spend more time with those I love?” If I can’t say yes to this question, if it is not important enough for me in the long run in terms of helping the people I love, then you can bet your arse it isn’t worth hustling for.

  1. Set in mind your freedom number. 

Your “freedom number” is the number of dollars you need per month in order to fulfill your basic needs: Rent, food, funds to care for others (if applicable), and a small amount for extravagances (which I call my “do something special for my beautiful wife” fund). Having this number in mind at all times is extremely important because you know that if the worst case scenario occurs and you burn out, this is all you really need.

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