The credit union’s CEO, Jennifer M.G. Calheno, made the announcement this week.
“Her passion, energy and experience in strategic and digital marketing, as well as public relations, will help us to increase our efforts to promote LUSO Federal Credit Union locally and highlight our commitment to supporting the financial wellness of our communities,” Calheno said in a statement.
Lopez will oversee LUSO’s marketing department, including daily operations, advertising, online marketing, and brand and product promotions. Credit union officials describe her as a “seasoned marketing professional” with over a decade’s experience in advertising, marketing and public relations.
“I look forward to using that knowledge to ensure that the LUSO Federal Credit Union brand is positioned competitively and creatively in an effort to benefit our members directly,” said Lopez, who lives in Ludlow.
Before joining LUSO, Lopez had spearheaded marketing and communications initiatives for Pope Francis High School in Chicopee. Prior to that, she was a reporter and editor for Turley Publications in Palmer and a content writer for Market Mentors in West Springfield.
She holds a Bachelor of Arts degree in English from Western New England University.
More information about LUSO Federal Credit Union is available online at lusofederal.com.